Travel Agents Report Mexico Sales Are Solid

by Doug Gollan
Travel Agents Report Mexico Sales Are Solid

Of all Mexico's destinations, travel agents say Riviera Maya is performing best. Photo: Grand Velas Riviera Maya


Despite the concern expressed in the consumer and trade press that U.S. travel to Mexico might be hurt this year, a new survey of Travel Market Report’s readers shows sales are headed up rather than down.

The survey, conducted on March 21 and 22, found that despite the politics, the crime, the lingering softness in the economy, and the growth of competing destinations such as Cuba and Central America, most of the 447 travel agent respondents saw their business to Mexico increase over the past year.

All the respondents are full-time, leisure-focused agents averaging $1.5 million in individual annual sales, with an average 15 years of industry experience. Nearly 26% said their Mexico sales were up more than 5%; 13% reported sales increases of more than 10%, and 6.5% said sales were up more than 20%. Fully 57% said their sales were within a range of -5% to +5% compared to 2016 (compared to just 17% who said sales dropped by more than 5%).


North American travel to Mexico remains strong. Photo: TMR

Asked why they think sales are up, the travel professionals cited reduced fears over Zika—and, as one noted, “Our clients love Mexico and its people, and return again and again and again.”

Agents whose Mexico sales are down said their clients were concerned about not being welcome in the current political environment; about their safety; and, for Canadians, about the exchange rate.

Still, the agents said the diversity of Mexico’s product, including value-priced all-inclusive resorts, is adding to the country’s popularity.

Asked which destinations are performing best, Riviera Maya was the clear leader with 84%, followed by Cancun at 68%, Los Cabos, 37%; Puerto Vallarta, 35%; Riviera Nayarit, 19%; Mazatlan, Merida and the Yucatan Peninsula, all 8%; and Mexico City and Ixtapa/Zihuatanejo, tied at 6%. Colonial Cities were mentioned by 4% of the agents.

Among clients who chose not to go to Mexico, the Caribbean (82%) and Hawaii (40%) were the big winners. About one in four customers (26%) vacationed instead in the Continental United States, and 19% headed to Central America or Europe.

Agents said clients under the age of 35 were the most likely to have no concerns at all about traveling to Mexico. No one age group seemed more concerned than the others.

  3
  0
Daily Top List

Most Scenic Train Rides in U.S.

1. Grand Canyon Railway

2. Amtrak: The Adirondack

3. Cass Scenic Railroad

4. Amtrak Cascades

5. Napa Valley Wine Trail

Source: CNT

Could not load file or assembly 'System.Net.Http.Primitives, Version=4.2.22.0, Culture=neutral, PublicKeyToken=b03f5f7f11d50a3a' or one of its dependencies. The located assembly's manifest definition does not match the assembly reference. (Exception from HRESULT: 0x80131040)
TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=4d6288bf-481e-e911-b4aa-782bcb66a2f2

Why the Caribbean Remains the Preferred Region for Cruise Travel

It’s family-friendly, convenient and like no place else in the world — no wonder the majority of travelers seek this region for their ocean-going getaways.

TMR Recommendations
Top Stories
Fam Policies of FIT Operators Differ: Here Are 20 Travel Advisors Should Know
Fam Policies of FIT Operators Differ: Here Are 20 Travel Advisors Should Know

Agency sales production, consortia relationships and even just plain interest round out the qualifications for selection for a familiarization trip by suppliers.

Want to Know the Commission Payment Schedules of FIT/Packaged Vacation Tour Operators?
Want to Know the Commission Payment Schedules of FIT/Packaged Vacation Tour Operators?

With all the things a travel agent needs to juggle, trying to determine when your commissions will arrive is one less worry if you have a reference list on hand.

FIT Tour Operators Reveal New Products Debuting in 2019
FIT Tour Operators Reveal New Products Debuting in 2019

From a Red Light District walking tour of Amsterdam to a foodie and yoga tour in Provence to a helicopter and Harley tour in South Africa, there are new FIT options for every taste and budget.

African Travel’s Top Travel Advisors to be Rewarded
African Travel’s Top Travel Advisors to be Rewarded

Six agents will enjoy a luxurious safari vacation, with winners based on client bookings made between December 2018 and May 2019.

TTC Sees Growth in Egypt, Greece, U.S. for 2019
TTC Sees Growth in Egypt, Greece, U.S. for 2019

Insight Vacations and Luxury Gold have rolled out a host of new programs in anticipation of a robust year of travel.

Tsunami Death Toll Climbs to Nearly 400 in Indonesia
Tsunami Death Toll Climbs to Nearly 400 in Indonesia

The tsunami hit without warning around the Sunda Strait on Saturday night.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Luxury Gold