Wyndham Hotel Group Aims to Unite Brands Under One Name

by Jessica Montevago
Wyndham Hotel Group Aims to Unite Brands Under One Name

Ramada Encore Busan Haeundae. Photo: Wyndham Hotel Group


Wyndham Hotel Group will add “by Wyndham” to its 12 signature economy and midscale brands, in an effort to unite them under a common name and increase brand awareness.

Brands adding the "by Wyndham" hallmark include Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor, and Trademark – a total of 7,074 properties across the globe.

Beginning April 16, the updated brand names and logos will appear across brand websites to mobile sites and third-party listings. The "by Wyndham" cross-branding initiative will begin in North American and progress around the world with an expected completion date of December 2022.

The company said the strategy has already proven successful when implemented by the Wingate by Wyndham and Microtel Inn & Suites by Wyndham brands. For Wingate, the addition of "by Wyndham" in 2007 significantly increased brand awareness, according to the company, and Microtel has experienced a steady increase in RevPAR performance compared to industry benchmarks since the "by Wyndham" addition.

  0
  0
Tip of the Day
The professional travel advisor’s job is to equip the traveler with the necessary information to enable a good decision that will reflect that person’s own risk tolerance.
 
Paul Ruden
Daily Top List

Most Powerful Passports in the World

1. United Arab Emirates

2. Singapore

3. Germany

4. Denmark

5. Sweden

Source: Passport Index

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c9c49e9-0e02-e911-b9b4-782bcb667b27

Why Travel Makes the Perfect Holiday Gift

Travel advisors are seizing the opportunity to encourage clients to give the gift that can be enjoyed any time of the year.

TMR Recommendations
Top Stories
Luxury Meal Plans Up the Ante at All-Inclusive Resorts
Luxury Meal Plans Up the Ante at All-Inclusive Resorts

It’s not your grandfather’s all-inclusive resort any more, as Hyatt, Hilton, Marriott, Disney and luxury properties add upscale food-and-beverage plans.  

Hertz and CLEAR Partner on 30-Second Car Rental
Hertz and CLEAR Partner on 30-Second Car Rental

A new service promises to get customers out the rental car exit gate using only biometrics, in less than 30 seconds.

Worldview Tours Suddenly Ceases Operations
Worldview Tours Suddenly Ceases Operations

After 40 years of doing business on the up-and-up, it was a shock to those who had worked with the company to see it go under.

What to Know About Navigating Marriott’s Massive Data Breach
What to Know About Navigating Marriott’s Massive Data Breach

Facing extensive costs as a result of the breach, Marriott is offering to pay for customers’ new passports and annual identity monitoring subscriptions.

Anchorage Assesses Damage After Powerful Quake
Anchorage Assesses Damage After Powerful Quake

The scenic Glenn Highway was the hardest hit during the 7.0 magnitude earthquake on Friday.

Marriott: 500 Million Starwood Guests Could Be Affected in Data Hack
Marriott: 500 Million Starwood Guests Could Be Affected in Data Hack

The Starwood guest reservation database was breached at brands including W Hotels, Sheraton and Westin.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck