Wyndham’s Trademark Hotel Collection Adds Six U.S. Hotels

by Jessica Montevago
Wyndham’s Trademark Hotel Collection Adds Six U.S. Hotels

A rendering of The Bricks, A Trademark Collection Hotel scheduled to open in downtown Los Angeles in 2018.


Wyndham Hotel Group’s recently launched soft-brand, Trademark Hotel Collection, is adding six independent hotels in the U.S. to its portfolio.

The additions announced Tuesday include:

The 200-room The Bricks in Los Angeles, Cali., just two blocks from the STAPLES Center sports arena. The building is currently undergoing a multi-million transformation, and when finished in 2018 will include a street-level restaurant, a pool, a fitness center, 10,000 square feet of meeting space, and a rooftop bar lounge.

Built in 1904, Hotel at the Lafayette in Buffalo, N.Y., is known for its quaint accommodations and historical charm. The landmark French Renaissance-style hotel features 57 Pan-American-themed suites and on-site Lafayette Brewing Company restaurant and bar.

Also in Buffalo, Trademark will add Lofts on Pearl, which originated as a belt and hose factory in the 1800s. The restored boutique-style hotel offers 31 one- and two-bedroom suites with fireplaces, full kitchens, and living rooms.

The historic Safety Harbor Resort & Spa in Safety Harbor, Fla., boasts a 50,000-square-foot sanctuary spa – Florida's only natural mineral springs resort spa – along with a tranquility garden and a fitness center. The 172-room waterfront hotel also includes four on-site restaurants, 30,000 square feet of meeting space, and a 65-seat amphitheater.

Opening November 6, the 167-room Azure Hotel & Suites Ontario Airport/Convention Center in Ontario, Cali., features deluxe suites, a living-room style lobby, regionally-inspired dining, and a marble fireplace.

The final addition to the collection is the Home Place Lodge & Suites in Williston, N.D. It has 109 one- and two-bedroom suites with furnished kitchens and kitchenettes and a Grand Buffet restaurant offering barbeque and Asian cuisines.

Trademark – a collection of three- and four-star hotels – now has a global footprint expands to nearly 60 locations across four countries.

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