Carnival Cruise Line is continuing its travel advisor outreach as part of its “Onboard with You” pledge.
Carnival is giving away 500 free cruises to travel advisors through its new “Carnival Playbook” week-long interactive game that invites advisors to design the perfect cruise vacation for a specific kind of client.
Each day Carnival will release that day’s persona on GoCCL.com. It could be a multi-gen family or a honeymoon couple for instance, with details about the group’s likes and dislikes, along with the specific Carnival ship. Advisors will then design their specific, unique onboard experience before submitting the info on GoCCL.com.
The onboard itinerary won’t be judged. Rather, it’s an opportunity for advisors to continue improving their knowledge of Carnival and skills building itineraries. Advisors will get an instant notification right after submitting notifying them if they won one of the 500 free cruises. Winners will get more info about booking their cruise starting on Nov. 19.
Advisors can play each day but can only win once.
Speaking to TMR, Carnival’s Adolfo Perez said the contest serves a number of purposes for Carnival. For one, it “is a way for us to say thank you for all your support during this tough time,” Perez said.
The contest will also provide some interactive training for Carnival’s advisors.
“We’ve always said that travel advisors are really the best people to match a client to the right cruise ship or cruise line. We thought, ‘why not help them hone those skills with this contest and they can get educational?” Perez added.
It also gives travel advisors the opportunity to experience Carnival’s product first-hand, both by getting on board and then by trying to build itineraries for the different client personas. “It encourages advisors to ask questions,” Perez said.
Lastly, it continues Carnival’s outreach to the travel trade, something that has long been a passion for Perez and his team.
“It really is just our commitment to them about being our advocates and getting them the tools they need to sell Carnival more frequently,” Perez said. “It’s all these things that we’ve done – all these little things add up. We place a lot of value in what they do for us and the value they bring to their clients,” he told TMR.