Celestyal Cruises has appointed Brandon Townsley as its new vice president and managing director for North America. He will be responsible for developing and executing the strategic business plan for North America, repositioning the business as a tour provider of multi-destination and experience immersive itineraries.
More specifically, he was focus on building tour packages, trade training, and accelerating the distribution channels that support Celestyal's brand positioning.
Townsley brings more than 20 years of experience to the job including 16 years at Norwegian Cruise Line. He joins Celestyal from the new Crystal where he was tasked with building and leading a commercial sales team and garnering the support of the North American travel trade. He also spent several years as director of business development and strategy with Virgin Voyages and MSC Cruises.