Fuqua Named CMO for AmaWaterways

Jerre Fuqua, most recently president of Travcoa, has been named to the newly created post of chief marketing officer for AmaWaterways, the growing river cruise brand. Fuqua will oversee the company’s strategic and tactical marketing teams to optimize communications across all media channels, including the travel trade.

Over the last 10 years, Fuqua has overseen several brands for Travcoa parent company TUI Group, including serving as president of Travcoa, YMT Vacations and TCS Expeditions. He also managed several specialty brands, such as Intrav, International Expeditions, Country Walkers and Caradonna Dive Vacations. Fuqua also served as chairman of the U.S. Tour Operators Association from 2013 to 2015.