Regent Seven Seas Cruises Introduces Co-Branded Marketing Solution

Regent Seven Seas Cruises has launched Regent Connect, an end-to-end co-branding content solution for travel advisors.

Designed to support engagement with clients throughout the entire sales process, the solution – which is free for travel advisors to use – consists of two interconnected parts – instantly co-brandable “content experiences” that advisors can use to inspire and stay in touch with clients and a dynamically co-branded Regent website to drive conversion.

The content experiences “set the stage” for clients, who can then click through to the co-branded website to view real-time access to cruise availability, pricing, and calls to action that drive leads directly to the travel advisor.

“What makes this so exciting is how tightly integrated everything is,” said Jennifer Pintaluba, vice president of trade marketing & sales engagement for Regent Seven Seas Cruises. “Travel advisors can seamlessly connect their outbound marketing with conversion directly on their own co-branded Regent website, all the while keeping their branding front and center when engaging with luxury travelers.”

The new service is powered by technology from Approach Guides.

“Singularly focused on supporting its travel advisors, [the] Regent Connect new service is as powerful as it is easy to use,” said Jennifer Raezer, co-founder and CMO of Approach Guides.

“When we launched Regent Elevate, our new travel partner program, we promised industry-leading support for the travel trade, and Regent Connect demonstrates that we are fully committed to this pledge,” said Shawn Tubman, senior vice president of sales for Regent.

To get started, advisors can watch a 10-minute on-demand webinar.