Air Canada Bolsters its Global Sales Team

by Daine Taylor
Air Canada Bolsters its Global Sales Team

Photo: JL Images / Shutterstock.com 


Air Canada has made three new appointments to its global sales team, which, they hope, will positively affect their agency partners and better position Air Canada to achieve its ultimate goal of becoming a top ten global airline.

Timothy Liu, previously senior director, commercial strategy, is appointed to the position of managing director of sales planning and effectiveness.

This is a new role that is designed to remove current duplication in the sales organization; and to centralize and build a center of excellence to support their field sales teams, agency partners and corporate sales team.

Virgilio Russi, previously senior director of sales for Canada, is appointed to the position of managing director of international sales. 

Virgilio replaces Tim Lui in his previous position and will be responsible for sales strategies and achieving sales targets in all International markets. Virgilio will also continue to lead Air Canada’s participation in the Trans-Atlantic Joint Venture.

Lisa Pierce, previously senior director for USA sales and market development, is appointed to the new position of managing director of Canada and USA sales.

In her expanded role, Lisa will lead the North American sales team and will be responsible for developing and implementing the sales strategies to ensure North American targets are achieved.

  0
  0
TMR Recommendations
Top Stories
New South African Tourism President: Time to Tell the Story

Now five months into the job, Jerry Mpufane is on the road telling North Americans why South Africa is a place they really need to visit.

MSC Cruises Adds Michelle Lardizabal to Oversee U.S. Sales

The cruise industry veteran takes on a newly created position of SVP and commercial sales officer, serving the entire U.S. sales organization.

Forbes, Washington Post Guide Consumers to Find Smart Travel Advisors

Both Forbes and The Washington Post recently reinforced the value that travel advisors bring to the travel experience.

TreadRight Foundation Marks 11 Years with ‘Make Travel Matter Pledge’

Announced earlier this month, TreadRight says the pledge is 'the next step in a long-standing commitment to sustainable tourism and conscious travel.'

California Travel Advisors Get Innovative During Scheduled Electricity Outages

Travel agents and thousands of other Northern California businesses have been forced to adapt as utilities shut off power to reduce wildfire risks.

Apple Leisure Group Adds Three to Executive Team, Announces Two Departures

The changes have been put in place to help the company better adapt to the market and deliver on its commitment to the travel agent community.

News Briefs
Tip of the Day

"The travel industry is ever-growing and ever-changing. You want someone who keeps updated on all of its trends, as well as its travails, and can offer you handcrafted, personalized and professional service all the way from the moment of a trip’s inspiration to the journey’s end."

Mary Ann Anderson

Forbes

Daily Top List

Oldest Castles in England

  1. Berkhamsted Castle
  2. Norwich Castle
  3. Warwick Castle
  4. Lincoln Castle

Source: World Atlas

TMR Outlooks