AmaWaterways this week launched a new digital marketing suitcase designed to help travel advisors build their brands in the river cruise market.
The suitcase, which was created in partnership with Sandra McLemore and Travel Marketing & Media, offers tips from AmaWaterways’ Kristin Karst, material for social media posts, and customizable blog posts. The river line, which also recently launched a Wednesday webinar series for advisors, says it hopes to help advisors engage their clients from home.
Despite the current challenges we are facing across the industry, we stand alongside our valued travel partners and remain committed to investing in them, providing training, tools and inspiring content they need in order to engage their clients from home,” said Karst.
“We’re proud to partner with Sandra as she shares our passion for supporting and developing the travel advisor community and helping them introduce more travelers to the magic of river cruising with AmaWaterways.”
In total, the suitcases offers 13 videos from Karst, including tips on how to get started on selling river cruises; a month’s worth of daily social media posts; and material that advisors can use in their company’s blog.
The first suitcase, which is now available through AmaWaterways’ travel advisor portal, focuses on the Danube and Rhine rivers. The next, slated for release over the coming weeks, will focus on group travel and will feature AmaWaterways’ Gary Murphy and Alex Pinelo.