BCD Travel Acquires Milwaukee-Based Adelman Travel Group

by Daniel McCarthy
BCD Travel Acquires Milwaukee-Based Adelman Travel Group

The acquisition marks yet another move in BCD’s recent growth. Photo: Shutterstock.com. 


BCD Travel announced today that it has acquired Milwaukee-based, corporate travel specialists Adelman Travel. Terms of the deal were not released.

Adelman, a full-service travel management company founded in 1985, was already a member of BCD Travel Affiliates, BCD’s network of 30 corporate travel agencies that represent more than $5 billion in annual air spend. Adelman will retain its brand independence as part of the deal.

According to a release announcing the news, Adelman employs more than 300 people with combined annual sales of $675 million, including corporate clients in the financial, technology, manufacturing, and retail industries.

The acquisition marks yet another move in BCD’s recent growth. In July, BCD announced its purchase of Japan’s Hitachi Travel Bureau, a deal that followed other recent acquisitions, including Acendas Travel and World Travel Services in the U.S., Nordic travel agency Ticket Biz, global Grass Roots Meetings & Events, and U.K.-based international events agency Zibrant.

“We’re very proud to bring a prominent TMC like Adelman into the BCD Travel family,” said Craig Bailey, BCD Travel’s Americas president.

“Our financial strength affords us the opportunity to grow our company with moves like this one that benefit our clients, employees, partners and affiliates. It fits perfectly with our strategy of growing organically through investments in products and services, and through acquisitions of successful companies that share our company values and culture.”

  1
  1
TMR Recommendations
Top Stories
Taking a Vacation is Good for Your Health, Study Says

According to new research, a person can reduce their metabolic symptoms – and therefore their risk of cardiovascular disease – by going on vacation.

Perseverance Has This Introverted Super Agent Still Pursuing Her Dreams

Jami Ellison has found a way to overcome many challenges, including being an introvert, to keep her 7-year-old travel agency moving forward.

How One Advisor Turned an Accent into an Asset

Marie Rosenbaum came to America as an exchange student when she was 17. Today, she is building her year-old travel business selling Club Med to European customers in the middle of the night.

Improving Your Vision: Toronto Raptors, Deviled Details and Travel Advisors

Here are actionable ideas to establish a vision for your agency business, and the practical steps that will help you bring it to fruition.

Norwegian Cruise Line Names New Chief Sales Officer

The new appointee will manage all third-party booking channels for the cruise line, including NCL’s travel advisor partners.

News Briefs
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success. - Jenn Lee, VP of Sales and Marketing, Travel Planners International

Daily Top List

Tips for Reaching $1 Million in Sales

1. Be consistent in your marketing.

2. Create systems and follow them.

3. Use your consortium’s marketing services.

4. Listen for personal details and use them.

5. Leverage your CRM.

Source: TMR

TMR Outlooks
Advertiser's Voice
AmaWaterways - Christmas Markets