Search Travel Market Report

mainlogo
www.travelmarketreport.com
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Air
  • Training & Resources
  • Who We Are
    • Brian Israel
    • Briana Bonfiglio
    • Candace Protzman
    • Dan McCarthy
    • Dori Saltzman
    • Jennifer Arango
    • Kelly Fontenelle
    • Louis Intreglia
    • Tom McCarthy

Hawaiian Airlines Adds Lower Fare as it Faces New Competition from Southwest

by Daine Taylor / September 27, 2019
Hawaiian Airlines Adds Lower Fare as it Faces New Competition from Southwest

Photo: Hawaiian Airlines 


This week, Hawaiian Airlines announced it will begin selling Main Cabin Basic fares in select North American markets. Hawaiian's introduction of basic economy tickets comes as the airline faces new competition on Hawaii flights from Southwest Airlines.

With Main Cabin Basic, travelers can enjoy Hawaiian Airlines’ signature complimentary meal, snack and beverage service during the flight, as well as free in-flight entertainment. However, with this lowest-priced fare option, there are some limitations, like receiving a seat assignment at time of check-in and being in the last boarding group.

“We are now offering a full range of fare options to our guests on these routes, with the addition of the best-value Main Cabin Basic product in the industry, one that combines our lowest fares with our award-winning Hawaiian hospitality, including complimentary meals and in-flight entertainment, delivered in the comfort of our modern fleet,” said Brent Overbeek, senior vice president of revenue management and network planning, at Hawaiian Airlines.

Hawaiian’s Main Cabin Basic fare product is being offered first on select, nonstop flights between Honolulu and three of its 13 U.S. mainland gateway cities – Los Angeles, Long Beach, and San Jose – for travel beginning Oct. 21.

This new product is designed for guests who prefer to forgo standard Hawaiian travel services, such as advanced seat selection and the ability to upgrade, in exchange for the most affordable fares.

Guests choosing Hawaiian’s Main Cabin Basic fare will be able to select a seat when checking in for a flight, or they will be assigned a seat at the gate, and they will retain their Main Cabin benefit of a complimentary carry-on bag and one personal item. HawaiianMiles members can continue to earn one mile per mile flown.

Main Cabin Basic complements Hawaiian’s suite of products by providing an additional fare option to better serve its guests’ needs and preferences when traveling to and from Hawaii.

The Hawaiian carrier will also offer Main Cabin, Extra Comfort, and First Class fare products, including a premium lie-flat experience onboard its Airbus A330 aircraft and luxurious recliners on flights onboard its Airbus A321neo aircraft.

Southwest Airlines, which first introduced service to Hawaii earlier this year, plans to bolster its flights schedule by launching some of its new Hawaii flights in November, instead of in January as previously announced, as well as introducing a new route.

Southwest announced it plans to start service between Sacramento and Honolulu on Nov. 10, instead of Jan. 19 as planned. Additionally, the airline is offering introductory fares of $99 for one-way travel on Tuesdays and Wednesdays, which will not be extended to the Thanksgiving or peak Christmas travel dates.

Southwest will also introduce a new nonstop daily route between Sacramento and Maui beginning Mar. 7.

"Demand is strong for our Hawaii service and we're not just increasing those routes to daily service for our customers. We're also moving up our timeline on two routes set to begin in January, and instead will fly them this year," said Adam Decaire, vice president of network planning, for Southwest. "Our flights between Sacramento and Honolulu, as well as interisland service between Honolulu and Lihue, Kauai, will now begin Nov. 10, 2019."

In celebration of new service among the Islands, Southwest is also offering interisland travel for as low as $29 one-way from Nov. 12, 2019, through April 8, 2020. Fares are available today, and are only valid on certain days of the week with seating limited.

  0
  0
Related Articles
United Airlines' Pilots Agree to New Deal
Southwest Pilots, Mediators Work to Reach Contract Agreement by Nov. 30
Southwest Airlines Strike Seems Imminent
West Maui to Reopen Oct. 8, Hawaii Governor Declares
Here’s How the Travel Industry Is Sending Help to Maui
Announcing Travel Market Place Calgary for September 2024
Should Tourists Still Visit Maui? Hawaiian Travel Specialists Weigh In
West Maui Hotels Halt Bookings While They Aid in Fire Recovery
Travel to West Maui ‘Strongly Discouraged’ for Near Future
Maui Fires Update: Which Hotels and Resorts Are Open and Closed After Lahaina Fires

MOST VIEWED

  1. Maui Fires Update: Which Hotels and Resorts Are Open and Closed After Lahaina Fires
  2. FAA Issues Nationwide Ground Stop for United Airlines Flights
  3. Southwest Airlines Strike Seems Imminent
  4. Hurricane Lee's Uncertain Path Raises Some Travel Concerns
  5. Hurricane Lee Intensifies to Category 5: Caribbean and U.S. Impact Uncertain
  6. Hurricane Lee Update: Storm Poses Threat to New England and Atlantic Canada


  1. Royal Caribbean Monitoring Haiti Violence
  2. Tropical Storm Lee Could Hit the Caribbean this Weekend
  3. Two Florida Ports Remain Closed After Hurricane Idalia
  4. Updated Cruise Line COVID-19 Vaccination, Booster, & Testing Requirements
  5. Celebrity Cruises Removes Gratuities from "All Included" Pricing
  6. Hurricane Lee Forecast to Rapidly Strengthen into the Weekend
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Amsterdam Is Increasing Tourist Taxes for Land and Cruise Guests in 2024
Amsterdam Is Increasing Tourist Taxes for Land and Cruise Guests in 2024

Amsterdam is boosting its tourist tax.

Read...
Quark Expeditions Launches New Arctic 2025 Season: “Rethink Your Bucket List”
Quark Expeditions Launches New Arctic 2025 Season: “Rethink Your Bucket List”

Quark Expeditions, the global leader in polar adventures, invites travelers to boldly rethink their bucket list in Arctic 2025 and choose destinations that take them beyond the standard and overly popular travel experiences. 

Read...
Club Med’s First South Africa Resort Set to Begin Construction
Club Med’s First South Africa Resort Set to Begin Construction

The first Club Med resort in South Africa is slated to open in 2026.

Read...
Reports: New EU Visa Program ETIAS Won’t Start Until 2025
Reports: New EU Visa Program ETIAS Won’t Start Until 2025

The long-talked-about visa program for inbound travelers to Europe is reportedly delayed yet again.

Read...
Halloween Horror Nights Stages Frightful Scenes at Universal Orlando for 32nd Year
Halloween Horror Nights Stages Frightful Scenes at Universal Orlando for 32nd Year

Here's what travel advisors need to know about Halloween Horror Nights and how to book the horror-filled trip of their clients' dreams.

Read...
Iceland Prime Minister Promises to Increase Tourism Taxes
Iceland Prime Minister Promises to Increase Tourism Taxes

Tourists to Iceland will soon have to pay more to the country in taxes.

Read...
TMR OUTLOOKS & WHITE PAPERS
European Travel Trends 2023 Outlook
CP White Paper 1
Cruise Trend Outlook 2023
View All
industry insider
industry-insider.jpg
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=e6640f25-695d-ee11-92d0-005056a8720b
Why Travel Advisors Shouldn't Worry About Artificial Intelligence
Advertiser's Voice
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=b9003415-3a5d-ee11-92d0-005056a8720b
Travel Agent Education Powered by Avoya
About Travel Market Report Mission Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
News |Packaged Travel |Cruise |Hotels & Resorts |Destinations |Retail Strategies |Niche & Luxury |Air |Training & Resources |Who We Are
© 2005 - 2023 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy