Search Travel Market Report

cruise planners
explora
explora
mainlogo
www.travelmarketreport.com
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training & Events
  • Who We Are
    • Anne Marie Moebes
    • Brian Israel
    • Dan McCarthy
    • Denise Caiazzo
    • Marilee Crocker
    • Paul M. Ruden
    • Dori Saltzman
ftl

Why Sustainable Luxury Travel Will Be in Demand Post-COVID-19

by Jessica Montevago / June 03, 2020
Why Sustainable Luxury Travel Will Be in Demand Post-COVID-19

Photo: Shutterstock.com. 


Sustainable luxury travel will be in high demand in 2021 after COVID-19, predicts Torunn Tronsvang, CEO and Founder of Up Norway, tour operator focusing on Norwegian experiences.

Based on inquiries Up Norway has received over the last few months, Torunn believes there is a dormant demand for travel, specifically sustainable luxury travel, which will grow once it’s safe to do so.

Travel Market Report: Why do you believe there will be an increased demand for sustainable luxury travel?
Torunn Tronsvang: Post COVID-19, we believe travelers will want to take longer trips, look for spectacular landscapes for activities and seek out encounters with people at a comfortable social distance, all while getting insight into local living and culture. We truly believe travelers will aim to make healthier choices for themselves, the local communities they visit and the planet, and seek to be both inspired and rejuvenated by their travel experiences.

TMR: How is Up Norway preparing for travel’s rebound and when do you expect that to be?
TT: We are using this time to expand our position as leading sustainable luxury travel experts. We have engaged an international sustainability advisory board, started a formal process to get sustainability certification and will seek to create a framework for experience and journey design where UN’s sustainability goals are incorporated.

Additionally, we are working even closer with our partners to ensure that wherever an Up Norway traveler goes, the experience will be at a significantly higher level than if travelers do not book through us.

We are also spending this time travelling the country ourselves to discover new places, people, activities and experiences that we can offer exclusively to Up Norway travelers.

When it comes to travel's rebound, assuming anything now is tricky, but we're more than ready and excited to welcome guests again as soon as the Norwegian Government implements guidelines that ensure safe traveling for both our guests and the country again.

TMR: How do you expect the industry to change in the wake of COVID-19?
TT: We believe companies that have the most traveler-friendly terms will have a strong competitive edge. Travel specialists and service providers will have to make it easier for travelers to understand their terms, which are fair and non-risky for the traveler. This will put a demand on travel specialists to renegotiate terms with their service providing partners, because at the same time, travel specialists need to find ways to protect themselves. During this Covid-19 pandemic, there have been enormous consequences on business, especially when travel specialists as middle men end up having to refund travelers fully and at the same time are obliged to pay their service providers for the cancelled service.

TMR: How do these challenges for the travel industry compare to past ones?
TT: COVID-19 has forced multiple industries to see that they need to be agile, including the travel industry. The travel industry has to adapt to the rapid changes in an ever-changing market and world. It's clear that we all have to think more sustainably, taking into consideration the many parties involved in the day-to-day operations.

  21
  0
ftl

MOST VIEWED

Brought To You By
  1. European Union Will Drop Its Mask Mandate for Travel Next Week
  2. CDC Moves Four Destinations Into “High” Risk COVID-19 Level
  3. 5 Client Types You Can Immediately Disqualify for a Virgin Voyages Cruise
  4. Trivago Hit With Massive Fine from Australian Federal Court Because of “Misleading” Conduct
  5. How Is the War in Ukraine Affecting the European River Cruise 2022 Season?
  6. American Express Confirms End to its Franchise Program

MOST EMAILED

Brought To You By
  1. European Union Will Drop Its Mask Mandate for Travel Next Week
  2. Japan Could Reopen to North Americans Next Month
  3. Japan Confirms Plan to Start Its Travel Reopening This Month
  4. 5 Client Types You Can Immediately Disqualify for a Virgin Voyages Cruise
  5. CDC Moves Four Destinations Into “High” Risk COVID-19 Level
  6. Greece’s Vaccination Requirement for Inbound Travelers Ends Next Week
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Op-Ed: What Luxury Travel Looks Like Now, Compared to Pre-Pandemic
Op-Ed: What Luxury Travel Looks Like Now, Compared to Pre-Pandemic

As the travel industry bounces back, people are longing to embark on over-the-top luxury vacation experiences and plan dream trips with those closest to them.

Read...
Flavours for Foodies: A Culinary Guide to European River Cruises
Flavours for Foodies: A Culinary Guide to European River Cruises

Guests will find all of the culinary flavours, expertly curated and prepared, on European river cruises. 

Read...
River Cruise Line AmaWaterways Is Giving Frontline Workers Complimentary Sailings
River Cruise Line AmaWaterways Is Giving Frontline Workers Complimentary Sailings

Frontline medical workers can reserve a complimentary cabin, with one paying guest in the same stateroom, on 46 different 2022 cruises. 

Read...
As Azamara Heads Onward, What’s the Future for the Cruise Line?
As Azamara Heads Onward, What’s the Future for the Cruise Line?

What, if anything, is changing at Azamara Cruises?

Read...
Explora Journeys Joins ASTA
Explora Journeys Joins ASTA

Explora Journeys, the luxury lifestyle branch of MSC Cruises, also made a $10,000 donation to ASTA’s advocacy fund.

Read...
Marriott Bonvoy Members Can Now Earn Points for Ritz-Carlton Reserve Stays
Marriott Bonvoy Members Can Now Earn Points for Ritz-Carlton Reserve Stays

The program, at last count at the end of 2021, had more than 160 million members worldwide.

Read...
TMR Outlooks
Multi-Gen Outlook
Distribution Outlook (1)
New to Cruise Outlook
Expedition 2020
Wellness Outlook
River Cruise Outlook 2019
View All
Advertiser's Voice
https://img.youtube.com/vi/87ira8MA_b8/0.jpg
MasterAdvisor: What's Trending in the Cruise Industry?
About Travel Market Report Mission Editorial Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
News|Leisure Travel|Land Vacations|Cruise|Canada Retail Strategies|Well-Being|Luxury|Training
© 2005 - 2022 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy