Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Yucatan Magic, If You Know Where to Find It

by Steve Gillick  July 16, 2019
Yucatan Magic, If You Know Where to Find It

The Yucatan offers up the perfect blend of discovery, history, culture, gastronomy, and nature. Photo: Shutterstock

Mexico’s Yucatan State is a magical place to spend a vacation … as long as you know where to find it! It’s often confused with the Yucatan peninsula as a whole, which includes the states of Quintana Roo (Cancun, Cozumel, Isla Mujeres, Playa del Carmen, Xcaret, etc.) and Campeche (the walled city of Campeche and the jungle city of Calakmul, etc.). And when travelers correctly place Chichen Itza as part of Yucatan State, many believe that the complex of Mayan ruins is the only reason to visit the Yucatan. Simply spoken, they are wrong!

On a recent trip to the Yucatan, we explored many of the sites, tasted the delicious food, sampled refreshing beverages, and enjoyed great conversations with Yucatecos (the people of the Yucatan). But throughout our journey, we had questions in mind about Mexico tourism’s “new direction,” where some $300 million was to be re-allocated — from the promotional tourism boards across the country, to the Mayan Train that would connect the towns and cities of the Yucatan peninsula.

The cuisine
So, who better to ask than Miguel Andres Hernandez, the Vice Minister of Tourism for the State of the Yucatan? The very congenial Vice Minister joined us for dinner at Parque de Santa Lucia in Merida. We started off with something of interest to all travelers: food. As we munched on delicious appetizers of corn empanadas with black mole, and octopus ceviche with scallops, Miguel spoke about the 1,500 different types of Tequila now on the market (and the host of recently hired Yucatan mixologists to help visitors appreciate the beverage).

He noted the growth of gastronomy in the area, not only with 15 new chefs in Merida alone, but also in the appreciation of classical cuisine. A “pib” is the Mayan word for an underground oven. And we were told that 50%-60% of Mayan food is cooked underground. In some towns, Valladolid for example, 73% of the people are of Maya-Mixtes heritage, and therefore in the Yucatan, the norm is to find that gastronomic expectations have been greatly exceeded.  

The Mayan Train
Miguel went on to talk about the Mayan Train, which he described as a great concept “if, in fact, it’s built.” (As a matter of note, Enrique Peña Nieto, the past President of Mexico, canceled plans in 2012 to build a Cancun-to-Merida train due to austerity cuts). The benefits of the project would have far-reaching effects. It would protect historic sites and the environment; promote tourism, education and entrepreneurialism; and would go the distance in taking a sustainable approach to the culture of the Yucatan. 

Miguel noted that “thirty percent of the people who come to Mexico on a cruise ship, return,” so first impressions are very important. And the Vice Minister asserted that tourism partnerships were also important. The success of other areas, notably Puerto Vallarta and Riviera Nayarit, were constantly being reviewed in the context of adopting best practices to the Yucatan.

Miguel mentioned that the Mayan Train stations had not yet been determined, but that Puerto Progresso (the port city on the Yucatan Peninsula) would definitely need to be included, as would Merida (the capital of the state) and the Magical Towns of Valladolid and Izamal.  (Magical Towns are designated by a committee where the “magical experience” takes into consideration specific criteria, such as natural beauty, cultural richness, traditions, crafts, food, festivals, exceptional hospitality, and more). 

Reasons to go
Miguel reminded us that Tianguis Turistico, the annual tourism fair, would be held in Merida in 2020 to showcase not only the city, but the treasures of the Yucatan. And when asked why travelers should consider a holiday in the state, he noted the following:

  • The Yucatan is safe for tourists. It has been rated one of the safest places in Mexico for the last 12 years. “We don’t even have aggressive merchants,” Miguel said.
  • Accommodations are plentiful. Merida has 7,300 hotel rooms, out of the 13,000 available in the state; and Yucatan tourism is currently working with Airbnb.
  • The Yucatecos enjoy telling their stories. “Talk to the locals, and hear real history from the source,” Miguel noted.
  • Out of the 6,000 cenotes in the country (a cenote is a surface pool, connected to a subterranean water source), the Yucatan boasts 3,000 cenotes that are open to the public, “and every one is different.”
  • The Yucatan has great diversity: beaches, forests, nature reserves, and 19 archeological sites that are open to the public.

The Vice Minister of Tourism also reminded us that “we have great weather”; and that while prices tend to be higher in neighboring states, “the quality of the experience is higher in the Yucatan.”

Why the Yucatan is on my ‘must re-visit’ list
Our own travel experiences bore out much of what Miguel Hernandez told us. 

We flew into Cancun airport and traveled two hours to Valladolid. After a night at the Hotel El Mesón del Marqués, a beautifully converted 17th-century house, we walked a few blocks to explore the town square, with the imposing Church of San Servacio (started in 1706), and the historic murals in the Municipal Palace that explain Valladolid’s nickname of “The Heroic City.” Nearby is the 16th-century Convento de San Bernardino de Siena and the Cenote Zaci (Cenote of the White Sparrow Hawk). 

The drive from Valladolid to Izamal is roughly 90 minutes. Once you enter the downtown area, the typical reaction is, “Oh my goodness!” The Franciscan Convent of San Antonio de Padua, built from, and over, one of the Mayan pyramids, is amazing. And the town, itself, is a real treasure for photographers, with beautiful colonial buildings and an easy climb to the top of the 34-meter (112-foot) pyramid, Kinich Kakmó.

Lunch at Restaurant Zamna featured Yucatan specialties, including salbute (puffed, deep-fried tortillas with pulled turkey, okra, tomato and onion), panucho (a refried tortilla stuffed with black beans, meat and vegetables) and longaniza (smoked pork sausage with achiote), all washed down with chaya (a mix of a local spinach-like plant with lemonade).

On the way to Merida, we overnighted in luxury bungalows at the Hacienda Sotuta de Peón; and enjoyed an excellent, entertaining tour of this active Sisal plantation. The tour ended with a horse-and-wagon ride to the nearby cenote for some relaxation and a lemony Mezcal Margarita.

In Merida, at the Hotel Casa del Balam, we were only a short walk from Plaza Mayor, which is surrounded on all four sides with eye-popping history. This includes the absolutely amazing façade (1540) of Montejo’s House; the Merida Cathedral, which is the oldest mainland cathedral in all the Americas (completed in 1598); the Governor’s Palace (filled with historical paintings and murals); and the city hall.

On the way to Chichen Itza, we explored the Celestún Biosphere Reserve by boat to see Cormorants, Pink Flamingoes, Magnificent Frigate birds, and beautiful mangroves. 

And on the last day, we met at 4:45 am to walk down the path from the Mayaland Hotel to Chichen Itza. With the help of our guide’s very strong flashlight, we enjoyed a pre-dawn tour of the complex, witnessed a brilliant sunrise, and then headed back to Cancun Airport. 

From the Magical Towns to the magic of discovery, history, culture, gastronomy, nature, and so much more, the Yucatan is high on my “must re-visit” list.

  
  
Related Articles
Waldorf Astoria and Conrad Hotels in Riviera Maya Become All Inclusive
Small Ships, Big Adventures: UnCruise Baja Bookings Open for 2027 & 2028
Ten Trips for Two: The Mexican Caribbean Launches ‘Mega’ Advisor Promotion
Hotel Riu Palace Mexico Unveils Renovations, Addition of Elite Club
First Grand Hyatt in Cancun Will Be an All-Inclusive Resort
Mexico Makes Community-Based Tourism a National Priority
Soft Landing: Explore Worldwide Adds Four ‘Upgraded Tours’ in 2027
U.S. Issues Security Alert, Halts Travel to Major Mexican City
A Fly-and-Flop No Longer: Luxury Travel Products Expand in Mexico’s Nayarit
Hyatt Vivid Cancun, an Adults-Only, All-Inclusive Resort, Is Now Open

MOST VIEWED

  1. AmaWaterways Expands Off-River Offerings with First-Ever Peru Extension for 2027
  2. American Airlines Expands Starlink to Full Mainline Fleet, Leaving Delta as Big Three Holdout
  3. Holland America Line and Pan Am Partner for 28-Day ‘Golden Age’ Anniversary Cruise
  4. American Airlines Is Ending Involuntary Denied Boarding


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Tanzania to Require Mandatory Local Travel Insurance Starting Oct. 1
Tanzania to Require Mandatory Local Travel Insurance Starting Oct. 1

The specific policy depends on how a tourist is entering the country.

Palma de Mallorca Sets Cruise Ship & Passenger Number Limits
Palma de Mallorca Sets Cruise Ship & Passenger Number Limits

Under the agreement, daily cruise passenger numbers will be reduced from 8.500 to 7,500.

Visit Florida Keys & Key West Appoints New CMO
Visit Florida Keys & Key West Appoints New CMO

Daniel Cuellar previously directed marketing campaigns for Qantas Airways, United Airlines, and the NFL.

Dominica Launches New Online Training Course for Travel Advisors
Dominica Launches New Online Training Course for Travel Advisors

The Caribbean destination’s Online Travel Training course is now available for advisors to complete.

The Best Las Vegas Tribute Shows to See Right Now
The Best Las Vegas Tribute Shows to See Right Now

Three don’t-miss productions are currently playing in the city. 

Former African Travel Inc. President Sherwin Banda Launches Africa Tour Operator
Former African Travel Inc. President Sherwin Banda Launches Africa Tour Operator

The advisor-first model includes commissions of up to 15%, with commissions paid in the month of client departure.

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
industry spotlight
https://img.youtube.com/vi/NE7OxhTrUa0/0.jpg
What Carnival’s Future Means for Travel Advisors
Advertiser's Voice
Consider Cali for Culinary Escapes
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences