Mexico Designates Cozumel as a Pueblo Mágico

Cozumel just became the fourth region in the Mexican state of Quintana Roo to receive the designation of Pueblo Mágico, or “magical town.” 

Mexico’s Pueblo Mágico program awards tourism dollars to designated cities to fund new visitor centers, art and architecture projects, and tourism marketing in the destinations. In Quintana Roo, Cozumel joins Bacalar, Isla De Mujeres, and Tulum as Pueblos Mágicos. 

“We’ve been seeing increased interest for many destinations accessible from Cancun, and in particular, a surge of people seeking refuge from the ordinary,” said Chet Kittleson, CEO of Far Homes, which sells vacation homes in Mexico. “With its powdery white sand beaches, teeming coral reefs, and echoes of ancient civilizations, it’s no surprise that Cozumel is being recognized as a Pueblo Mágico.”   

To become a magical town, Mexico requires that the destination have a population of more than 20,000, be located within 124 miles of a significant tourist spot, and maintain a tourism development initiative for at least three years. Other criteria include ensuring the safety and well-being of visitors and offering distinct attractions. Last year, 45 cities were selected out of more than 100 nominated. 

Cozumel’s attractions include its famous Palancar and Chankanaab reefs, which are popular among snorkelers and divers, ancient Mayan ruins such as San Gervasio and El Cedral, pristine beaches, marine life, and crystal-clear waters.