Visit Lauderdale Launches Refreshed Brand Campaign

Visit Lauderdale has launched a new global brand campaign for Greater Fort Lauderdale: “Never Lose Your Splash.”

Greater Fort Lauderdale is a popular South Florida destination known for its 24 miles of beaches, extensive waterways, and commitment to accessibility and inclusion. Offering convenient airlift from Fort Lauderdale-Hollywood International Airport to its beaches, cruise port, and downtown, the region is home to 31 municipalities, including eight beach communities.

Celebrating the region’s identity as a beach destination, the campaign defines the spirit of Greater Fort Lauderdale as a place where travelers—both first-timers and returning guests—can seek their joy, highlighting the area’s carefree spirit, welcoming community, and lively social scene.

The campaign includes a series of broadcast and digital videos, audio, print, social content, and out-of-home placements. The video also continues Visit Lauderdale’s pro-LGBTQ+ marketing, with the inclusion of a same-sex couple.

“Never Lose Your Splash” debuted publicly during CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen.

“‘Never Lose Your Splash’ is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,” said Stacy Ritter, president and CEO of Visit Lauderdale. “It’s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel in unexpected ways.”