Air Canada Sponsors Video to Raise Awareness of MMIWG2S+

 In observance of Red Dress Day in Canada, Air Canada is sharing a video created to honour Missing and Murdered Indigenous Women, Girls, and Two-Spirit peoples (MMIWG2S+).

The airline says the video, “Spirit Woman” forms part of its ongoing commitment to supporting Indigenous communities and amplifying Indigenous voices. It was released on Air Canada’s website, social media, communications channels and to its global audience via its inflight entertainment system.

“Air Canada’s path to Truth and Reconciliation focuses on raising awareness and fostering meaningful action to support Indigenous communities across the country,” said Jim Sa’ke’j Hemsworth, Partner, Indigenous Relations & Reconciliation at Air Canada. 

“We recognize that reconciliation is an ongoing journey. By creating this campaign and sharing this message through our global reach, we hope to honour the voices of Indigenous Peoples with care and respect, while inviting audiences to learn about the national crisis of MMIWG2S+, its history and ongoing impact.”

This video was directed by Apollonia Productions, founded by award-winning Indigenous filmmaker Apolla Echino (a Member of the Métis Nation of Alberta, Canada).

It features contributions from several Indigenous creators, including Cambria Harris, daughter of the late Morgan Harris, MMIWG2S+ advocate, and Jaime Black, artist, author and founder of the REDress Project, whose work has played a significant role in bringing visibility to the lives and stories of Indigenous women, girls, and Two-Spirit peoples who have been taken or lost.

While the REDress Project is acknowledged for its cultural impact, the focus of this initiative remains centred on the broader message: that awareness is a meaningful step toward healing, reconciliation, and a more equitable future.

“Air Canada recognizes that reconciliation is a journey, and is committed to learning, consulting and fostering respectful relationships,” the company said in a statement. 

“With this campaign, the airline hopes to deepen national and global understanding of the challenges faced by Indigenous communities and inspire people to support reconciliation efforts in meaningful ways.

To learn more about the Missing and Murdered Indigenous Women, Girls, and Two-Spirit peoples (MMIWG2S+), click here. To learn more about the Redress Project, click here.