New research shows that travellers are craving experiences that foster deeper connection and discovery.

The research found that travel preferences in 2025-2026 vary sharply among Millennials, Gen X and Baby Boomers.

Coupland, who has served as Atlantic Canada BDM for Collette in the past, is returning in a new role.

The news came after Travel Market Report Canada reached out this morning inquiring about their stance.

Air Canada Vacations would like 30 minutes of your time. In return it will show you how to make the most of its 2026 ‘Europe and Beyond’ offering.

Travellers seeking a more personalized experience can also take advantage of savings on Private Driver vacations, with discounts of up to C$1,000 per person on new bookings.

The operator says the new trips reflect growing demand for journeys that balance education, connection and luxury across generations. 

Andryszak brings more than 25 years of senior leadership experience in the tour operator sector, having held executive roles at DSR Hotel Holding and TUI Group.

ALGV brought 100 travel advisors to Jamaica to help rebuild after Hurricane Melissa and to see firsthand how the tourism sector has bounced back.

Kensington says the campaign underscores its ongoing investment in the advisor experience, pairing meaningful recognition with the tools, expertise, and service model designed to support advisors at every stage of the booking journey.