Collette Launches New Tiered Travel Advisor Loyalty Program

Collette has unveiled its new Travel Advisor Loyalty Program, a tiered initiative built exclusively for advisors across North America.

Collette says the new program reflects a continued investment in the travel advisor community through meaningful benefits, recognition and support designed to help grow advisor businesses. 

The program features four tiers: Bronze, Silver, Gold and Platinum, with earnings and benefits beginning on January 1, 2027.

Advisors can unlock additional benefits based on qualifying traveller revenue. As advisors reach new revenue thresholds, they unlock higher tiers and carry their highest earned status into the next calendar year. 

Benefits increase each tier and include access to advisor travel benefits, training opportunities, enhanced support, professional recognition and business-building resources. Benefits are cumulative, allowing advisors to enjoy the advantages of each tier as they progress through the program. 

“Travel advisors are at the heart of our business and play an essential role in helping clients discover the world with confidence,” said Jaclyn Leibl-Cote, President and CEO. 

“The Travel Advisor Loyalty Program is our way of recognizing that partnership and investing in advisor success. We designed this program to celebrate achievement, support growth, and provide meaningful benefits that help advisors continue building their Collette business.”

Collette has launched a dedicated landing page and is hosting a virtual event that provides an in-depth look at the program, including tier qualifications, benefits and key milestones. Advisors can explore the full program details and learn how participation can support their business goals in 2027 and beyond.