Air Canada Vacations Launches Creator Collective Championing Canada’s Next-Gen Travel Storytellers

Air Canada Vacations has announced the launch of Creator Collective, a new ambassador program inviting emerging Canadian travel content creators to grow their communities and inspire others through authentic, original travel stories.

Applications will open for two weeks from October 28 to November 10, 2026, and can be submitted through the Air Canada Vacations Creator Collective website. 

Five selected creators will become the inaugural members of Air Canada Vacations Creator Collective over a one-year term, sharing their travel journeys and showcasing how travel can broaden perspectives, spark connection and create lasting memories.

“The Creator Collective is about celebrating authentic travel stories,” said Selma Filali, Senior Director, Marketing & Digital at Air Canada Vacations. “We’re looking for creators who capture more than just the destination. We want them to showcase the moments, experiences, and personal transformations that travel makes possible. We look forward to seeing travel through their lens and sharing those stories with Canadians.”

Open to Canadian creators with fewer than 50,000 followers who meet the application criteria and have upcoming travel plans; Members will create content in their own voice throughout the year while gaining access to a camera, travel gear, monthly eGift card rewards for meeting program deliverables, and collaboration opportunities.

Selected creators will receive:

• An Insta360 X6 camera to capture their travel moments.
• A Heys Puffer Travel Tote to accompany creators on their travel adventures. 
• Monthly Air Canada eGift Cards, subject to meeting program deliverables
• Collaboration and exposure opportunities with Air Canada Vacations.
• The opportunity for the program’s highest-performing creator, as measured by cumulative content performance, to earn 100,000 Aeroplan points.

How to apply:

Eligible creators can apply from October 28 to November 10, 2026. Applicants will be asked to complete an online form during the entry period.

See eligibility requirements, selection criteria and program terms and conditions here.