Air Canada Vacations Campaign Seeks to Inspire Travel Dreams
by Bruce Parkinson
Air Canada Vacations has kicked off the latest edition of its “How Does a Vacation Sound?” campaign, inviting Canadians to enjoy the sun and embrace every moment of their holiday.
The campaign encourages Canadians to be present throughout their journey, from discovering new destinations to sharing meaningful experiences and creating memories they will carry with them well beyond their travels.
“Travel has always been about more than simply reaching a destination,” said Selma Filali, Senior Director, Marketing and Digital at Air Canada Vacations.
“In today’s always-connected world, many Canadians are looking for opportunities to slow down and be fully present. Through this campaign, we want to inspire travellers to rediscover the excitement of looking forward to a vacation, creating lasting memories and reconnecting with what truly matters.”
Running from August 10 to September 7, 2026, the campaign features digital and social media activations, out-of-home placements across key markets, in cities like Montreal and Toronto, as well as interactive consumer contests.
Canadians can also enter Air Canada Vacations’ “Vacation Starter Pack” giveaway through influencer partnerships for a curated collection of travel-inspired essentials.
The campaign also unveils the new 2026–2027 Digital Sun Guide, showcasing the operator’s curated Dream of Sun collection, featuring more than 600 vacation options, including cruises and the addition of a selection of sunny European beach destinations.
As part of the campaign, travellers will also have the chance to win a unique vacation experience through the Unwind with a Vacation Contest. The grand prize includes round-trip flights, a seven-night all-inclusive stay for two adults at Royalton Reserve Paraíso de la Bonita in the Riviera Maya, and 100,000 Aeroplan points.
