Atlas Ocean Voyages Launches Co-Brandable Microsites

Atlas Ocean Voyage is the latest cruise line to partner with Approach Guides to provide co-brandable microsites that advisors can use in their marketing.

“Selling our yacht-inspired expedition cruises – intimate, upscale, immersive – requires a personal touch,” said Colleen Rodriguez, vice president of marketing at Atlas Ocean Voyages. “This partnership is born out of a deep respect for our travel advisor partners: equipped with this new technology, advisors can showcase all of the special Atlas touches that delight clients, without the time-consuming, mundane tasks associated with traditional marketing.”

The solution features instantly co-brandable marketing pages that highlight differentiated aspects of the Atlas Ocean Voyages experience: unconventional itineraries, exclusive onboard experiences, off-the-path destinations, world-class ships, and special promotions.

Each page can be customized with a travel agency’s contact information and shared via all client marketing touch points – website, email, social media, and even at in-person events via QR codes. All calls to action lead directly to the advisor or agency that shared the page.

“Atlas Ocean Voyages wants advisor partners to be capable of delivering the same type of personalized service as they deliver aboard their yacht expeditions. And they can now do it in no time,” said Approach Guides co-founder and CMO Jennifer Raezer. “The technology frees advisors up to do what they do best: sell a world-class product and fulfill their clients’ travel dreams. Advisors selling Atlas are going to love it!”

The service is available immediately and at no cost for travel advisors. Travel partners can get started by co-branding their first content experience at inspires.to/atlas (no login required).