Lindblad Expeditions Expands Approach Guides Partnership for More Customized Content for Travel Advisors

Lindblad Expeditions is expanding its partnership with Approach Guides to provide travel advisors with more sales tools, including new customized content experiences and a personalized, conversion-optimized website.

The integration allows travel advisors to share any National Geographic-Lindblad Expeditions webpage with clients – complete with real-time pricing, availability, and full personalization – with all leads sent directly and privately to the advisor, safeguarding client relationships and supporting business growth.

“Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business,” said Kathi Riddle, senior vice president of sales, Lindblad Expeditions. “Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”

“This is a game-changer,” said David Raezer, co-Founder and CEO, Approach Guides. “Lindblad Expeditions was the very first supplier partner to embrace our technology in 2023, and once again, they’re leading the way—now with the most powerful combination in trade marketing: content experiences working in conjunction with a customized website. Advisors now have everything they need to market expedition travel more effectively, with a partner that supports them every step of the way.”

To showcase some of the new features of the expanded partnership, Lindblad Expeditions and Approach Guides recorded a detailed demonstration webinar for travel advisors, available online.

To create customized National Geographic-Lindblad Expeditions experience pages for their clients, travel advisors can visit inspires.to/lindblad-expeditions/experiences.