Celebrity Cruises to Elevate Loyalty Program for Most Dedicated Members
by Bruce Parkinson
Celebrity is adding perks to its Captain’s Club loyalty program.
Effective June 11, Celebrity Cruises’ Captain’s Club members will enjoy new milestone benefits awarded at specific point levels between tier thresholds – offering new ways to unlock cruise rewards.
The line is elevating its loyalty program for its most dedicated members with the introduction of five new Captain’s Club milestone levels and raising the bar with opportunities to earn new rewards between Elite Plus and Zenith, and beyond.

Here are the details:
Elite Plus (750-2999 Club Points) and Zenith (3000+ Club Points) members can now unlock exclusive rewards as they hit different point levels between tiers. In addition to the benefits they already enjoy, members at these levels can look forward to a range of point-specific perks:
- New benefits at 1,500 points: 480 minutes of free Premium Wi-Fi – twice the minutes Elite Plus members currently receive – during each sailing; 20% off specialty dining; and one complimentary photo from Celebrity’s on-board photographers, and a surprise in-room amenity on their milestone sailing.
- New benefits at 2,250 points: 720 minutes of free Premium Wi-Fi – an increase from the 240 minutes Elite Plus members currently receive – during each sailing; 25% off specialty dining; two complimentary photos from Celebrity’s on-board photographers; complimentary “Extend Your Stay” experiences on disembarkation day where available; and a surprise in-room amenity on their milestone sailing.
- New benefits at 3,000 points: 35% off specialty dining; three complimentary photos from Celebrity’s on-board photographers and a surprise in-room amenity on their milestone sailing.
- Double Zenith – New benefits at 6,000 points: In addition to the 3,000 Benefits Plus perks, guests receive a complimentary lunch at a specialty dining venue on embarkation day of each sailing; a specialty dinner on any day of their milestone sailing; and champagne delivered to celebrate their loyalty achievement.
- Triple Zenith – New benefits at 9,000 points: In addition to the 3,000 Benefits Plus perks, guests’ complimentary seven-night Bermuda or Caribbean sailing, is now in a Sky Suite; a specialty lunch on any day of every sailing; one specialty dinner on any day of their milestone sailing; and a champagne delivered to celebrate their loyalty achievement.

Rewards on Multiple Royal Caribbean Group Brands
Introduced in January 2026, Points Choice is a loyalty program that seamlessly connects the Royal Caribbean Group loyalty programs including Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society.
A guest sailing with one brand can now apply their earned points to any of the three programs – continuing to build status where they prefer or accelerate their status in a program they are curious to explore.
Points Choice builds on the success of Royal Caribbean Group’s Status Match program – introduced in May 2024 – which allows loyalty members from its family of brands to enjoy equivalent tier status across all three brands.
This means guests keep their hard-earned benefits when they sail with any brand in the Royal Caribbean Group family. Together, the Royal Caribbean Group says Status Match and Points Choice create the most integrated and rewarding loyalty ecosystem in the industry.





