Flex Pay Expedia Partnership Follows Strong Growth in Canada

Flex Pay Canada is starting off 2025 with strong year-over-year growth and a new partnership with Expedia Group.

Flex Pay, previously known as Uplift, is the Buy Now Pay Later (BNPL) financing option available for travellers in Canada and the United States across more than 750 travel and retail brands. Through Flex Pay, travellers can spread their payments over 3 to 24 months.

With the announcement made on Wednesday, travellers now have access to trip financing with over 20 cruise brands available through Expedia Group.

Denise Heffron, Managing Director Commercial at Flex Pay, told Travel Market Report Canada that the partnership will aid Canada’s continued growth, which experienced a significant increase year-over-year in 2024.

“We are so pleased that Expedia Group has chosen Flex Pay, to power their cruise bookings,” said Heffron.

“This partnership will further expand the success of Flex Pay Canada, which achieved a 34% year-over-year growth in bookings in 2024, driven by both increased volume and the addition of new partners. 

2025 is off to a great start as well with bookings up 40% year-to-date. We are proud to be working with such a respected brand and look forward to helping more Canadians enjoy the cruises they love.”

Tom Botts, President of Flex Pay, echoed Heffron’s statement.

 “This partnership builds on the success of our cruise division, with products like no-interest loans and on-board financing, we take pride in helping partners like Expedia Group and their cruise lines expand their reach, attract more customers, and boost revenue.”

With its bank partners, Flex Pay says it has taken the leadership position in cruise financing that has proven to increase booking volume, conversion and order value by 15-25%.