Former Royal Caribbean Leader Goldstein Joins Group Pushing Change at NCLH
by Bruce Parkinson
Former Royal Caribbean president and CEO Adam Goldstein.
After spending more than three decades with the Royal Caribbean Group, including seven years as president and CEO of Royal Caribbean International, Adam Goldstein is now involved in the push for change at Norwegian Cruise Line.
Goldstein has teamed up with activist investor Elliott Investment Management, announcing in a Fortune magazine column that Elliott has named him as a potential director for NCL parent company Norwegian Cruise Line Holdings. The headline for the column reads: “I’m partnering with Elliott to make sure Norwegian Cruise Lines’ best days are ahead.”
After building a stake of more than 10% of NCLH shares, Elliott is pushing for a new board of directors, a review of its executive leadership and a new business plan.
In his column, Goldstein said he believes NCLH “could be doing much better” in capitalizing on cruising’s status as a vacation option, which has never been stronger. He stressed that the company has great ships and a premium cabin mix, but has fallen behind its counterparts in profitability.
“As someone who chaired the Cruise Lines International Association, representing more than 95% of the world’s ocean cruise capacity, I care deeply about the cruise industry’s future, and I know that Norwegian can deliver even more for its guests, its travel agent partners and its shareholders,” he said.
Current executive chairman of software company DLT Global, Goldstein departed Royal Caribbean Group in 2020.
