Holland America Group Resigns USTOA Membership
by Dori Saltzman
Photo: Princess Cruises
Holland America Line resigned its USTOA active membership after an “assessment of its current business model,” effective April 4, 2024.
As such, the Group’s three brands – Princess Cruises, Holland America Line, and Seabourn – are no longer participating in the USTOA $1 Million Travelers Assistance Program.
“Travel advisors should be aware that the purchase of cruise line tours of Princess Cruise Line, Holland America Line, and Seabourn Cruise Line products made prior to April 4, 2024 shall continue to be protected under the USTOA $1 Million Travelers Assistance Program,” said Terry Dale, USTOA president and CEO. “Client deposits and payments thereafter will not be covered by the USTOA program.”
Holland America Group had been a USTOA member since 1979.
