Scenic & Emerald Cruises Invites Your Clients to Get Festive in 2026 & 2027

Scenic Luxury Cruises & Tours and Emerald Cruises & Tours have unveiled their 2026 and 2027 festive river cruise collection, inviting travellers to celebrate Christmas where centuries-old traditions come to life. 

From wandering through twinkling Christmas markets and sipping mulled wine beneath glittering lights to discovering storybook villages blanketed in winter charm, these immersive itineraries capture the essence of a European holiday. 

“There is something truly special about experiencing Europe during the holiday season,” said Ken Muskat, President, Scenic Group USA & LATAM. 

“Christmas markets aren’t simply places to shop, they’re where centuries-old traditions, local culture and festive celebrations come together in a way that creates lasting memories. River cruising allows guests to wake up in a new Christmas destination each day while enjoying the comfort and ease of unpacking just once. It’s one of the most immersive and rewarding ways to experience the magic of the season.”   

Guests can browse handcrafted ornaments in Cologne, experience Vienna’s elegant Christmas markets, marvel at Strasbourg’s world-famous Christkindelsmärik — the oldest Christmas market in France — and enjoy festive traditions, local cuisine and seasonal entertainment throughout their journey. 

“Today’s travellers are looking for experiences that feel authentic and emotionally meaningful, and Europe’s Christmas markets deliver exactly that,” Robert Castro, VP of Marketing, Scenic Group USA & LATAM. 

“From twinkling village squares and centuries-old holiday traditions to seasonal cuisine and unforgettable scenery, these journeys create moments that stay with travelers long after the decorations come down. They’re the kinds of experiences that travelers talk about for years.” 

With luxury accommodations, immersive excursions and the ease of unpacking just once, Scenic and Emerald Cruises offer a memorable way for your clients to experience Europe’s most enchanting holiday destinations. 

HIGHLIGHT ITINERARIES: 

Emerald: 

Amsterdam to Basel | 8 days  

Munich to Budapest | 8 days  

Scenic: 

Budapest to Amsterdam | 15 days  

Zurich to Amsterdam | 8 days