Travel Leaders Network Celebrates 20 Years of Distinctive Voyages

Travel Leaders Network is celebrating the 20th anniversary of its Distinctive Voyages program, an exclusive cruise offering designed to provide clients with VIP amenities, curated experiences and added value available only when booking through a TLN advisor.

Since its launch, Distinctive Voyages has served more than 200,000 cruise passengers worldwide and now features more than 500 sailings annually across 14 premium and luxury cruise lines. 

In 2025 alone, 28,000 passengers cruised with Distinctive Voyages, making it the program’s largest and most profitable year yet. TLN says bookings through the program continue to outpace standard cruise bookings on participating lines, with Travel Leaders Network advisors realizing an average $300-$500 increase in booking value per sailing.

A hallmark of the program is its collection of exclusive onboard and shoreside experiences, including Private Welcome Receptions hosted on every sailing and the services of a dedicated Distinctive Voyages Host. Hosts are selected for their knowledge of the ship and itinerary and assist guests with everything from dining and spa reservations to recommendations for unique, off-the-beaten-path experiences in port.

Distinguishing the program further is a series of curated shore events, available only to Distinctive Voyages guests, designed to foster deeper connections with local culture. Past experiences have included introductions to Native artisans in Alaska, guided food tours in Paris and immersive visits to South Korea’s vibrant markets and neighborhoods. On select cruises, travelers may also enjoy private touring options with a dedicated car and driver.

The program also includes culinary-themed sailings through its Culinary Collection, featuring demonstrations and events led by top chefs, along with cooking classes, tastings and regionally inspired dining experiences.

“We created Distinctive Voyages to give travel advisors a meaningful advantage and clients something they can’t get by booking direct,” said Stephen McGillivray, Chief Partner Marketing Officer for TLN parent Internova Travel Group. “Twenty years later, the program continues to elevate the cruise experience while helping advisors drive growth and loyalty.”

According to Pam Jarvis, Director of Cruise Programs for Internova, the program’s longevity reflects broader industry trends. “Today’s cruise clients are looking for greater value and more personalized experiences, and advisors are using Distinctive Voyages to deliver both.”

More information about Distinctive Voyages can be found here.