Impression Isla Mujeres by Secrets Achieves AAA Five Diamond Designation
by Marsha Mowers
Impression Isla Mujeres by Secrets has achieved AAA Five Diamond designation, placing the resort among North America’s most distinguished luxury hospitality experiences.
Only 0.3 percent of the more than 60,000 properties evaluated annually by AAA across North America earn the Five Diamond designation, making it one of the most respected benchmarks of excellence in luxury travel.
“We are deeply honored to receive the acclaimed AAA Five Diamond designation,” said Mourad Essafi, general manager of Impression Isla Mujeres by Secrets.
“This recognition reflects our team’s passion for creating extraordinary stays defined by thoughtful service, elevated design, and an authentic sense of place. It also speaks to our belief that true luxury today includes caring for our environment, our community, and the future of this remarkable destination.”
Situated on the southern tip of Isla Mujeres, Impression Isla Mujeres by Secrets features 123 oceanfront suites with expansive terraces, Mayan-inspired soaking tubs, and panoramic sea views, complemented by seven refined dining venues, tranquil wellness spaces, and a curated collection of bespoke island and ocean excursions.
The AAA Five Diamond designation is awarded following a rigorous evaluation process that includes unannounced, in-person inspections, anonymous overnight stays, and review by a panel of experts. Properties are re-evaluated annually to ensure continued adherence to AAA’s exacting standards for quality, comfort, and service.





