W Hotels Debuts First-Ever Adult All-Inclusive with Opening of W Punta Cana
by Marsha Mowers
W Hotels has officially launched its first adults-only, all-inclusive resort with the grand opening of W Punta Cana, a milestone moment for the brand as it enters the all-inclusive luxury segment.
“W Punta Cana marks a bold and exciting evolution for W Hotels as the brand enters the all-inclusive space with the same tuned-in spirit and magnetic energy that defines the brand,” said George Fleck, Senior Vice President and Brand Leader, W Hotels.
“This isn’t just another resort – it’s the brand reimagining the concept entirely, where everything from elevated dining to immersive experiences reserved for adults only are thoughtfully curated and included.
Set against the stunning natural backdrop of Punta Cana’s pristine beaches and lush landscape, Fleck says this destination is the perfect location for the brand to debut its first-ever all-inclusive.
“W Punta Cana is turning the traditional model on its head – delivering luxury through detail-driven design, exceptional service, and story-worthy experiences that immerse guests in local culture through the lens of W Hotels.”
Fleck adds the resort is a “statement that all-inclusive can be anything but expected. It’s about creating stories worth sharing by living in the moment and embracing the now – in true W Hotels style.”
The resort’s public areas, surrounded by lush, meticulously curated landscaping, lead guests through winding, jungle-like paths adorned exclusively with endemic flora – reflecting the resort’s deep commitment to sustainability. The low-density design promotes a balanced atmosphere, avoiding overcrowded spaces and creating the ideal environment for immersive moments in natural, open-air spaces.
The communal layout resembles a lively, creative village with pockets of privacy; the resort features a 400-meter beachfront paired with the brand’s signature WET Deck, an 80-meter infinity pool – larger than an Olympic-size pool and perfect for social gatherings, while the Chill Pool offers a serene ambiance for those laid back moments, with a swim-up bar offering spritzers, healthy bites, and plenty of sunbeds to lounge and revitalize.
With 12 distinct restaurants, bars, and lounges, the resort delivers a boundary-pushing culinary journey that embodies the brand’s gastronomic philosophy with epic dining concepts and artfully crafted cocktails aimed at creating shared experiences.
“At W Punta Cana, we set out to create a destination that’s as rich in cultural connection as it is in world-class amenities,” said Omar Rivera, General Manager, W Punta Cana. “This is a space for the curious, the creative, and the culturally connected. Every corner of the resort invites guests to explore, engage, and experience the Dominican Republic in a way that’s intriguing, elevated, and often unexpected.”
W Punta Cana offers 14,000 square feet of flexible, tech-enabled meeting and event spaces and nine versatile venues – including a grand luxury ballroom spanning 5,380 square feet, six modern breakout rooms, and an innovative indoor flex space.
The opening of W Punta Cana marks a major milestone in W Hotels global brand evolution, expanding its robust portfolio beyond urban hotspots, escapes, and residences to debut in the adult all-inclusive segment. Following W Punta Cana, two additional W Hotels all-inclusive properties are set to open in Corasol Playa del Carmen and Costa Mujeres in 2028 and 2029, respectively, further solidifying the brand’s presence in this growing segment.





