Tauck Revamps Advisor Reward Program

Tauck announced today the enhancement of its rewards program, making it easier and more convenient for travel advisors to redeem their points.

First launched in 2014, Tauck’s Advisor Rewards Program was designed to make it easier for travel advisors to experience the product firsthand. The incentive program awarded travel advisors with credits/points for each booking. These rewards could be applied towards a Tauck package, resulting in significant savings. Previously, the tour operator offered a flat-rate advisor discount.

To participate in the program, travel advisors need to register through Advisor Connect on Tauck.com. Since launch, more than 5,000 advisors have redeemed rewards.

Now, Tauck has enhanced the rewards program to be more flexible. Advisors can now redeem up to 100 points annually (worth $20,000 in travel value), and points are valid for two years instead of one. By making the points rollover, advisors can now combine rewards across multiple years.

Tauck implemented the changes to its incentive program in response to advisor feedback. Travel advisors were notified of the program updates in September 2025.

“The Advisor Rewards Program has always been about empowering our partners to truly know Tauck by experiencing it themselves,” said Steve Spivak, vice president of global sales and reservations. “These enhancements directly reflect what we’ve heard from our advisors, giving them more time, more flexibility, and more value, and ultimately helping them share Tauck more confidently with their clients.”