Aqua Expeditions Launches New Loyalty Program

Aqua Expeditions has launched Circolo Aqua, a new global loyalty initiative designed to strengthen relationships with both advisors and guests. The program introduces a tier-based Miles system, giving trade members access to exclusive benefits and rewards.

“Circolo Aqua is more than a loyalty program—it’s a curated circle of our most trusted trade partners,” says Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions. “We wanted to celebrate the individuals and companies who drive our growth by offering meaningful rewards and recognition, structured with the same care and attention to detail we bring to every voyage.”

It will officially debut at PURE Marrakech 2025 (PURE Life Annual Conference), with rewards retroactively applied to all eligible bookings departing from January 1, 2025.

The first phase, the Circolo Aqua Trade Loyalty Program, is aimed at rewarding the company’s most valued travel partners including both individual advisors and partner agencies. The first round of rewards will be distributed in January 2026, based on total production for the 2025 calendar year.

Circolo Aqua is divided into two segments:

• Individual Travel Advisors
• Partner Companies (Tour Operators and DMCs)

Each segment follows a four-tier system:

Tier placement is based on total annual production which is calculated from gross revenue for individual advisors and net revenue for partner agencies.

REWARDS DELIVERED IN “MILES”

All rewards are issued in Miles, which partners can redeem toward Aqua Expeditions travel or future bookings:

For Individual Travel Advisors (Bronze to Platinum):

• Receive Aqua travel vouchers, issued each January based on the previous year’s gross production (5–10%, tier-dependent).
• Valid for two years; must be applied to a booking reaching Reserved or Confirmed status within that time.
• The advisor must personally travel on the booking, though the voucher may cover other guests.
• Vouchers are non-transferable, not combinable with promotions (e.g., Early Bird), and limited to two per booking.

For Partner Companies (Bronze to Platinum):

• Earn backend commission credit, calculated as a percentage of net production (0.5–2.5%).
• Issued in January, usable on bookings confirmed by the end of March of the year of issuance (departure may be later).
• Credit is in addition to frontend commission and may not be combined with other discounts.

SEAMLESS AGENT PORTAL EXPERIENCE 

The Circolo Aqua program is fully integrated into Aqua’s enhanced Agent Portal, offering real-time tracking of:

• Tier status and Miles earned
• Booking value and progress toward next tier
• Upcoming rewards and redemption windows
• Bonus challenges and campaign incentives

A points-based structure, where USD 1 = 1 Mile, ensures full transparency and ease of engagement.