Carnival Cruise Line Launches New Travel Advisor Campaign

Carnival Cruise Line has launched an all-new travel advisor-focused campaign designed to highlight how important advisors are to the cruise line.  Entitled “Funnel Faves,” the campaign’s launch coincides with the recent appointment of Janet Wygert as the line’s new senior vice president of sales and trade marketing and kicks off with a set of initiatives that provide elevated support, along with new opportunities designed to foster business growth.

Among the new initiatives is a series of four new, week-long promotions.

The new promotions include a chance to win a cruise or a Carnival gift card by sharing a personal Funnel Fave – an anecdote about and what makes Carnival an excellent choice for clients and a great partner for advisors’ business success on Wygert’s new Facebook page.

“Travel advisors are at the heart of great vacations. They are our best advocates,” said Wygert. “That’s the philosophy my team and I have championed as we’ve built meaningful partnerships with travel advisors over the years. It’s important to us that our travel advisor partners are supported and celebrated, and that’s our guiding principle with this new program. Not only are travel advisors at the heart of great vacations, but they truly are at the heart of our sales and trade marketing team’s work. This month-long launch of Funnel Faves is a sign of more great things to come.”

Travel advisors will also have opportunities to win a special lunch from their Carnival BDM, as well as merchandise, including new Funnel Faves t-shirts that promote travel advisors and serve as wearable business cards.

In addition, travel advisors will earn twice the reward points on all new bookings entered in Loyalty Rocks! – Carnival’s travel advisor rewards program, which allows advisors to earn points for booking cruises, which can be redeemed for rewards.

The Funnel Faves program will continue to expand throughout the year to provide advisors with new opportunities for success.