Holland America Introduces New All-Inclusive Premium Package Called ‘Have it All’

Holland America Line is inviting its guests to “have it all” post-pandemic with a new fare that includes shore excursions, drinks, specialty dining, and WiFi all rolled into one.

The fare, called “Have It All,” will be available year-round on all itineraries six days or longer except for Grand Voyages. The fare is valued at $99 per guest per day for a seven-day sailing, which Holland America says is a savings of 50% or more if the amenities were purchased individually.

The inclusions differ depending on a sailing’s length.

Cruises between six to nine days will include one shore excursion of up to $100 value or $100 off any one tour for all guests in a stateroom, the signature beverage package, one night of specialty dining, and a WiFI package for the first and second guests in a stateroom.

For sailings between 10 and 20 days, guests will get all the previous benefits plus a second specialty dining night an additional $100 shore excursion or tour credit ($200 per guest total).

And for cruises 21 days or longer, aside from the Grand Voyages, guests will get all the previous extras plus a third-night specialty dining and an additional $100 shore excursion or tour credit ($300 per guest total).

According to Holland America, the move came down to making things simple for guests.

 “We conducted extensive research with experienced cruisers and travel partners to understand what they find most valuable when purchasing a cruise and the results overwhelmingly pointed toward one simple fare that included our top amenities,” said Gus Antorcha, president of Holland America Line.

“Our past promotions that offered these perks have been extremely popular, so we created a premium package that is available all the time and on nearly all our cruises.”

While the move isn’t the same as other changes some cruise lines have made to their pricing, including Celebrity Cruises, which made the move to an all-inclusive fare in November 2020, and Virgin Voyages, which has opted to debut with all-inclusive fares, it does represent a continued shift in the industry to address consumer confusion in pricing.

While some trends have been undoubtedly changed because of COVID-19, the biggest questions coming from first-time cruise guests pre-COVID-19 all revolved around pricing, according to TMR’s debut Outlook on New to Cruise, an inside look at the market for first-time cruisers from the perspective of the front-line sellers, the travel advisors.

The report, sponsored by Royal Caribbean Group, which includes Celebrity Cruises, Royal Caribbean International, and Silversea, is now live on TMR here.