Princess Cruises Introduces Reimagined Beverage Program, Including Zero-Proof Options
by Dori Saltzman
Photo: Princess Cruises
Princess Cruises has launched an all-new beverage program including zero-proof options and reimagined premium cocktails. Called “POURS,” the program replaces the former Love Line Collection.
“POURS is about meeting our guests wherever they are in the moment,” said Sami Kohen, Princess Cruises vice president of food and beverage. “Today’s travelers are looking for both elevated indulgence and mindful choices, and this program allows us to deliver both in a way that feels intentional, inclusive, and truly premium. From impeccably crafted cocktails to thoughtfully designed wellness forward creations, every detail has been curated to enhance the experience while remaining unmistakably Princess.”
On the spirits side of the POURS collection is a collection of premium cocktails, wines, beers, and ready-to-drink selections that have been created to be inclusive of the line’s celebrity partnerships with Camila and Matthew McConaughey (Pantalones Organic Tequila), Liev Schreiber (Slainte Irish Whiskey), Jason Momoa (Meili Vodka), Elizabeth Banks (Archer Roose), and Jon Bon Jovi and Jesse Bongiovi (Hampton Water Rosé).
The zero-proof collection includes alcohol-free spirits, wines, and beers, alongside a new lineup of wellness-forward creations and nonalcoholic mocktails including Kylie Minogue’s Sparkling Rosé.
Nonalcoholic cocktails include several made with a nonalcoholic tequila including a passion fruit margarita and tropical margarita, as well as a café con banana.
An innovative feature of the collection is a selection of beverages crafted around mood and intention such as Energize, Focus, Invigorate, Recover, and Calm. A few examples of the wellness options guests can enjoy are the Golden Orchard (green apple juice, lemon juice, Yuzu juice, banana syrup, tarragon leaves, Sprite, lemon balm tincture), Serene Bloom (strawberry consommé, lemon juice, Fee Brothers Foam, rose water, butterfly pea flower extract, ginseng root powder), and Tropical Balance (pineapple juice, ginger syrup, ginger ale, and Ashwagandha powder), among other choices.
The new program is included in Princess’ Premier and Plus packages.
