Scenic Launches Coast-to-Coast U.S. Roadshow

Scenic Luxury Cruises is hitting the road with a U.S. roadshow focused specifically on its recently announced Scenic Ikon discovery yacht. The multi-city experience is designed to connect directly with travel advisors and loyalty club members.

From Nov. 8 to 14, 2025, Scenic will host events in seven key markets across the U.S., marking what the brand calls its “most ambitious initiative to date” and a “pivotal moment” in its global expansion.

“There has never been a more exciting time for Scenic,” said Ken Muskat, president of Scenic Group USA/LATAM. “The launch of Scenic Ikon not only elevates our Discovery Yacht fleet to new heights – it reinforces Scenic’s place as a global leader in ultra-luxury cruising.”

The roadshow will feature presentations led by Scenic’s executive team, including founder and chairman Glen Moroney, Muskat, vice president of F&B and hotel operations Tom Goetter, director of discovery operations Jason Flesher, vice president of sales Anthony Viciana, and Captain James Griffiths.

Each event will feature insights from the executives, a preview of Scenic Ikon’s design and innovation highlights, and dedicated time with key Scenic decision-makers.

“This roadshow is our opportunity to bring that message home to the U.S. market, connect with our trusted travel advisors, loyalty members and guests and offer them an exclusive first look at Scenic Ikon. Attendees will have the opportunity to preview and book upcoming sailings and engage directly with the Scenic Executive Team to celebrate the brand’s next exciting chapter.”

Dates and locations are:

• Nov. 8 – San Franciso and Los Angeles, Calif.
• Nov. 10 – Scottsdale, Ariz. And Houston, Tex.
• Nov. 12 – Fort Lauderdale, Fla.
• Nov. 13 – Charlotte, N.C.
• Nov. 14 – NYC

Scenic Ikon is set to launch in April 2028.