Steve Smotrys Joins HX as Managing Director & SVP of Commercial, Americas

HX (Hurtigruten Expeditions) has appointed cruise industry veteran Steve Smotrys to the newly created role of managing director and senior vice president of commercial for HX in the Americas. His focus will be on driving B2B and B2C partnerships and sales.

In his new role, Smotrys will spearhead the development and execution of the ongoing strategy aimed at expanding trade sales across the U.S. and Canada. He will oversee all aspects of HX’s commercial and sales offerings and relationships, including managing a team of business development managers in both countries.

“We are excited to welcome Steve to our team,” said Alex Delamere-White, chief commercial officer for HX. “Steve’s leadership and vision will be instrumental as we continue to strengthen our presence in the Americas and drive our growth strategy forward. With his expertise, we are well-positioned to capitalize on emerging opportunities and enhance our partnerships even further in this key market.”

Smotrys bring decades of experience. He most recently served as vice president/head of global sales and trade relations at Seabourn Cruise Line. He has also served as vice president, North America sales at Cunard, and worked in revenue management at Princess Cruises.