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EF Ultimate Break Meets Gen Z Demand with New Brazil Vacations

by Sarah Milner  September 17, 2025
Rio de Janeiro, Brazil

Rio de Janeiro, Brazil. Photo: Shutterstock.com

EF Ultimate Break is meeting the demand for South America travel with three new group tour experiences that emphasize Brazil.

EF Ultimate Break is a tour operator that specializes in itineraries for travelers in the 18- to 35-year-old range. According to the company’s internal data, South America is surging in popularity among millenial and Gen Z travelers, with traffic to the Brazil tour pages up more than 75% in recent months.

The new tours range from eight to 16 nights, with departures starting in 2026 and continuing into 2027.

“Brazil represents everything this generation craves in travel—genuine cultural immersion, once-in-a-lifetime experiences in an ecological treasure, and the chance to better understand a melting pot of local immigrant and indigenous communities in such a diverse country,” said Alyssa Sands, director of tour design and development, EF Ultimate Break.

Developed in partnership with Brazilian Tourist Board Embratur, the three new itineraries were designed to emphasize the country’s unique cultures, unspoiled ecosystems, and vibrant festivals. Included activities combine iconic sights with immersive experiences, such as a tango show and dance lesson in Buenos Aires and a chance to see the world-famous Christ the Redeemer statue in Rio.

“Whether it’s dancing alongside locals during Carnaval, spotting jaguars in the Pantanal, or standing before an iconic landmark like Christ the Redeemer, young travelers want destinations that offer transformation, not just relaxation,” added Sands.

EF Ultimate Break’s New 2026 South America Tours

Brazil Adventure: Amazon, Pantanal & Bonito (17 days)

This journey blends adventure with authentic local living. Canoe through Amazon tributaries, hike in the Pantanal wetlands to spot rare wildlife, and snorkel Bonito’s crystal-clear rivers. Along the way, stay in eco-lodges, enjoy included group meals highlighting regional flavors, and take part in cultural exchanges with local guides and communities. Evenings might mean sharing stories over traditional dishes or trying a caipirinha as the sun sets.

Carnaval in Brazil (Nine days)

An exploration of culture and celebration across São Paulo, Rio, and Paraty. Dance at Rio’s world-famous Sambadrome, join neighborhood blocos for street parties, and explore Paraty’s historic cobblestone streets and tranquil islands. Free time offers chances to try regional treats like pão de queijo or unwind with a beachside cocktail. A Welcome Dinner and local meals throughout anchor the experience in Brazilian hospitality, balancing high-energy festival nights with slower coastal days.

Highlights of South America (16 days)

Cover four countries in 16 days while mixing iconic landmarks with local life. See Christ the Redeemer and Iguazú Falls, trek to Machu Picchu, and wander colonial Colonia in Uruguay. Between sightseeing, enjoy a Welcome Dinner in Rio, experience Buenos Aires nightlife in the Lapa district, and join a tango dinner and dance lesson. Travelers also sample regional traditions—from sipping mate in Uruguay to learning Peruvian cooking techniques in Cusco—experiencing a balance of bucket-list sights and cultural immersion.

  
  
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