Intrepid, Collette, G Adventures & More: Tour Operator News Roundup
by Sarah Milner
Intrepid Travel predicts women-only adventures will be a major trend for 2025.Photo: Intrepid
Happenings in the world of tour this week, with news from Tauck, Collette, Intrepid, and G Adventures. For more recent tour news from across the industry, see TMR’s Packaged Travel page.
Collette completes Encompass campaign launch
Collette took its Encompass campaign on the road last week, completing 12 events across Canada. The sessions focused on the new and enhanced tools for travel advisors, announced last month, while also celebrating the tour operator’s 107th year.
The events offered travel advisors the opportunity to network while learning more about the new tools from a Collette representative. Those in attendance also got a sneak peek at the latest tours.
G Adventures unveils new rewards program
G Adventures has revamped its rewards program. The updated program, now called The Great Adventurer’s Club, now offers more perks, more exclusives, and early access.
To qualify for the loyalty program, guests much travel with G Adventures at least four times. There are three tiers within the program, based on lifetimes journeys: Elite (four to nine), Iconic (10 to 14), and Legendary (15+). To learn more about The Great Adventurer’s Club, visit the G Adventures website: https://www.gadventures.com/loyalty-program/.
Intrepid predicts 2025 travel trends
Intrepid Tours has released its latest trends report, “Five for 2025: Top Travel Trend Predictions.”
“We looked at key patterns across hundreds of thousands of bookings and listened to feedback from travelers from all over the world to identify the top emerging movements as people start planning their vacations for 2025” said Matt Berna, president of the Americas at Intrepid Travel.
The trends at a glance are: women-only adventures, ‘not-hot’ destinations, friendtrips (21 to 35 year old solo travel, seeking new friendships), purposeful parenting (family trips), and back on track (rail trips).
Tauck celebrates 100th with special employee trip
Tauck recently sent six of its employees to western Massachusetts for a very special trip: to relive the journey that inspired Arthur Tauck Sr. to launch the company 100 years ago.
The group visited the Wigwam Western Summit near North Adams, Massachusetts. After discovering the area in 1924, Tauck Sr. was surprised there was no leisure visitors there to enjoy the spectacular fall foliage. This sparked the idea for a guided tour operation the falling year, which over the last century has grown to more than 170 land tours, safaris, river cruises, small ship ocean cruises, and family travel adventures
“To be at the site where Arthur Tauck Sr. was inspired to start our company, and to be there on what must be close to the 100th anniversary of his visit, is truly incredible,” said Tauck’s vice president of worldwide operations, Joanne Gardner. “I can’t think of a more meaningful way to head into our centennial year.”

