Sabre Enhances Branded Fares Solution

Sabre introduced an enhanced Sabre Branded Fares solution that enables travel agents to shop and book airlines’ branded fares in the same air pricing and shopping applications that they use for regular fares.

In the Sabre Red Workspace, travel agents can see the specific brand attributes and included ancillaries by hovering over the brand ID or brand name, allowing them to provide services to the traveler based on their specific needs.

With one click, agents can see a comparison of attributes of all the carriers’ branded fares, making it easier to upsell travelers to the fare family that makes the most sense for them.

— Michele McDonald