Industry Veteran Louis de Joux Launches Reperio

A new consulting and representation firm, Reperio, officially launched this week by industry veteran Louis de Joux.

De Joux, whose résumé includes executive roles at American Airlines Vacations, Universal Studios Hollywood, and British Airways, built Reperio to help global travel brands—mostly those outside of the U.S.—capture a larger share of the American market. This segment is notoriously difficult for international brands to penetrate.

While the worldwide leisure market is projected to triple by 2040, the U.S. is expected to send more premium and luxury travelers abroad than any other country. De Joux argues that despite this massive opportunity, international suppliers often struggle to break into the American market due to its complexity.

“Everyone wants to partner with major companies in the U.S., but few understand how the system really works,” said de Joux. “Reperio was built to bridge that gap—connecting data, storytelling, and deep relationships to help ambitious brands unlock U.S. premium-leisure opportunities.”

For airports and destinations, Reperio wants to help in combining airline strategy with analysis of how premium traveler demand is developed and activated within the U.S. market. For airlines, the firm provides strategic guidance focused on optimizing U.S. distribution channels and strengthening their premium-leisure placement.

For travel trade suppliers—including DMCs, hotels, and tour operators—Reperio offers a defined approach to navigating the fragmented U.S. distribution system. De Joux says the firm’s core goal is to enable partners to access U.S. premium-leisure opportunities by leveraging “data, storytelling, and deep relationships.”

Reperio is already an active associate member of the United States Tour Operators Association (USTOA).