Québec City’s Vibrant Food Culture is a Magnet for Travelers
Perfectly rolled croissants at Pascal le Boulanger. Grilled wheel-cut cheese piled high with cooked apples and caramelized onions at Maude. A “Gerry Burger” at La Baraque à Frites that’s as far from a Big Mac as your mind can conceive.
Québec City and its surrounding region hold so much allure for foodies. If these descriptive words have you intrigued, seeing these culinary creations come to life via USTOA’s Global Kitchen video tour will literally have you salivating. And that’s the goal of this campaign: celebrating the diversity of the world’s cuisines and boosting your clients’ appetite for escorted travel.
Share this Global Kitchen episode with your travelers, and they’ll discover a food scene that is one of the most distinctive in all of North America. Yes (or should we say, Oui!), Québec City offers a taste of France, and it’s more accessible for many Francophiles than Paris. But here, French culinary traditions have built upon Indigenous wisdom, and the gifts of the land, from ancient crops and wild game to everpresent maple syrup, are chefs’ ingredients of choice.
As Québec’s first Michelin Guide attests, top chefs in Canada’s largest province are making names for themselves through their ingenious use of fresh and artisan-made products that can be sourced within a day’s drive. It’s a model for sustainability that visitors often take home with them… an opportunity to transform their thinking about environmentally conscious eating.
But above all else, time in Québec City is an opportunity to indulge… for the purpose of understanding Quebecois culture, of course. From coffee you can trace from the ground to your cup at celebrated microroastery deTerroir Café to street-food favorites like poutine and fried chicken to treats like doughy-sweet beaver tails and maple taffy sticks, even casual eats are a reminder you’re experiencing a place unlike any other in the world.
