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Brightline Launches Travel Professional Program, Including Commissionable Fares

by Dori Saltzman  November 02, 2023
Brightline Launches Travel Professional Program, Including Commissionable Fares

Photo: Brightline

Brightline’s much-anticipated travel professional program, which includes the launch of commissionable fares on the rail operator’s high-speed train service, is finally here. Qualified U.S. and Canadian advisors can now book travel on Brightline between Orland and South Florida and have immediate access to the lowest published fares and earn commissions of up to 10% for both PREMIUM and SMART services.

Simultaneously, Brightline has hired Ralph Ebra as senior manager of distribution. He will be dedicated to growing partnerships with travel advisors.

“The Brightline team is excited to roll out this new program dedicated to travel professionals as we grow our business together,” said Johanna Rojas, senior vice president of partnerships and sales for Brightline. “Agents can connect their clients to and from the ‘Theme Park Capital of the World’ to South Florida’s iconic resorts and even the ‘Cruise Capital of the World.'”

Brightline encourages advisors to upsell their Florida cruise clients to a PREMIUM ticket, which includes a complimentary pick up from home or hotel to Brightline, and then to the cruise port, all in one ticket.

“Brightline has taken the stress out of getting to South Florida cruise ports,” said Danny Ickes, owner of a Cruise Planners franchise. “Booking the service makes advisors heroes for their clients, who can start relaxing from the time they arrive at the station and continue from the train to the port.”

  
  
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