Contiki Launches GO WANDER Brand Evolution

Contiki has unveiled GO WANDER, the biggest transformation in its more than 64-year history. The first stage of the brand’s “bold new chapter” GO WANDER introduces eight “Travel Worlds” built around travelers’ personal interests, 76 new trips by the end of the year, and a new pricing model with lower rates across the portfolio.

“GO WANDER is a reinvention of Contiki, inspired by the pioneering spirit that’s been part of our story from the start and reimagined for a new generation of young travelers,” said Toni Ambler, chief customer officer at Contiki.“With 76 new trips, eight new travel worlds built around personal interests, and more ways to travel, we’re giving our travel agent partners more opportunities to match their clients with the right adventure – and young people more freedom to explore on their own terms. That spirit of discovery comes to life in our new digital experience, making it easier for agents and their clients to explore what’s on offer, find inspiration and turn personal interests into unforgettable travel experiences.”

Wander Your Way

At the heart of the transformation is a new portfolio architecture that will ultimately span eight distinct Travel Worlds – giving travelers clearer ways to find experiences that match how they want to travel, including a host of new trips, greater variety across destinations, trip formats, group experiences, and price points.

The eight Travel Worlds are:

• Contiki Local invites guests to travel like a local with small-group, immersive tours. Here, the must-sees are optional, giving travelers time and space to really explore. This is about the little trattorias, the nonnas, the gyros, and the lemon trees on the Cinque Terre.
  
• Contiki Originals are the iconic trips that made Contiki famous, from the original adventure company born in 1962. They are just as popular and relevant now as they’ve ever been.
  
• Contiki Highlights is all about seeing the best of the best. Contiki has hand-picked the most iconic experiences in its collection to offer.
  
• Contiki Lite is light on price and heavy on experience. Contiki believes travelers shouldn’t need to be rich to explore the world, so these stripped-back trips are made affordable.
  
• Contiki Outdoors traverses the most adventurous parts of the world. For those with a lifestyle built on action, Outdoors trips invite travelers to see the world as an activity, not a spectator sport.
  
• Contiki Islands is for travelers looking to soak up the salt, sea, and sun on the world’s most beautiful islands, from Greece to Indonesia and the Maldives, and more.
  
• Contiki Festivals will give travelers exclusive access and experiences at some of the world’s leading music and culture festivals.
  
• Contiki Luxe is for those who appreciate the finer things in life. Luxe invites travelers to level up with a rare collection of signature luxury vacation experiences.

Contiki’s expanded offering also includes the all-new destinations of Fiji and the Maldives plus new itineraries across India and Japan, reflecting young travelers’ evolving preferences. Building on a nearly 29% increase in passenger travel to Asia between 2023 and 2026, the new experiences create more opportunities for cultural discovery and meaningful connections, with greater freedom to explore.

Lower Pricing

In response to ongoing cost-of-living pressures, Contiki has introduced a refreshed pricing model with lower everyday pricing across its portfolio, removing the need to wait for flash sales or limited-time promotions and making it easier for young people to prioritize travel.