Trafalgar Ditches “One-Size-Fits-All” Style Tours with New Campaign
Trafalgar guests Daisy and husband Tony with Kristina and mother Diane enjoy the Heart of Palm. Photo: Trafalgar
Trafalgar has launched a new marketing campaign encouraging travelers to “tour differently.”
The marketing campaign is based on six “travel personalities” such as “the memory-maker” and “the connection seeker.” It includes a new Travel Personality Quiz and video shot on location on the Costa Rica Nature Adventure tour.
Trafalgar, The Travel Company’s flagship brand and the world’s number-one escorted tour operator, is adapting to emerging travel trends for 2025 and beyond by eschewing “one-size-fits-all” style of touring by making real travelers the center of this new campaign.
The new personality types are based on over 10,000 real customers stories collected as part of the Trafalgar Unlocked Awards.
“From stories of empowering solo travel adventures to lifelong friendships formed on tour, each entry demonstrated the power of user-generated content: Trafalgar now knows the diversity of its guests better than anyone else,” the company said in a release.
The “Tour Differently” campaign is now live and will continue to run into 2025.
“We’re so excited to see ‘Tour Differently’ come to life, empowering people to have even better travel experiences by knowing the way in which they travel,” said Lottie Norman, global chief marketing officer of Trafalgar. “The real guests that shared their stories have helped us create an authentic campaign that speaks to the traveller of today.”
Trafalgar’s 2025 Unlocked Awards will launch on December 15, 2024. To learn more about the Tour Differently campaign and the Trafalgar Travel Personas please visit https://www.trafalgar.com/en-ca/about-us/tour-differently.
