First in Service Names Cindy Schlansky President, North America

First in Service Travel LTD (F1S) has appointed longtime travel industry veteran Cindy Schlansky as its new President, North America.

In her new role, Schlansky will oversee North American business strategy and operations, focusing heavily on expanding independent advisor (IC) support services, driving technology initiatives, improving operational workflows, and spearheading staff development.

Schlansky originally started her career in entry-level agency roles before climbing to executive leadership. She spent 26 years with Tzell Travel Group and Global Travel Collection (GTC), eventually rising to Senior Vice President of Operations and later Co-President.

She joined F1S as an executive advisor before transitioning into a senior operational role. In her capacity as President, North America, she will work closely with regional country leaders and the company’s internal technology teams to roll out new products and streamline service delivery.

“Cindy brings a rare combination of exceptional operational rigor, deep advisor empathy, and proven leadership,” said Fernando Gonzalez, CEO of First in Service. “Her strong history of building scalable support, mentoring teams, and driving smart, practical solutions makes her the ideal leader to strengthen our global advisor community and the systems that support them.”

“I love this business, and I love helping people do their best work,” Schlansky said regarding her appointment. “I’m excited to partner with our advisors, country leaders, and tech and operations teams to make F1S an even stronger, more responsive network.”