Transcend Cruises Names Director of MICE & Agency Sales

Transcend Cruises, the global charter-only river cruise company, has named Bentlie Logan as director of MICE and agency sales. Her appointment reinforces Transcend’s commitment to “delivering an entirely new standard for meetings, incentives, corporate groups, and special events on Europe’s rivers.”

In her new role, Logan will enhance strategic development across the MICE sector throughout North America. Her focus will include cultivating partnerships with meeting planners, incentive houses, corporate travel and event agencies, and MICE specialists. She will also expand the line’s engagement with the travel advisor community, helping advisors grow their group businesses.

Logan joins Transcend from Carnival Cruise Line, where she served as a business development manager for the past two years. Prior to this, she held sales positions at Rocky Mountaineer and Celestyal Cruises. She began her career as a travel advisor in New Orleans.