4 Tools To Simplify Social Media

by Andrew Sheivachman

Let’s face it: Social media can be a huge time-sink for you and your agency. As social networks expand and become more complex, maintaining an effective online presence has become a time consuming process.

But it doesn’t have to be.

Here are several tools to help save you time and effort when it comes to maintaining your social media presence.

Hootsuite
Hootsuite is a dashboard that consolidates all your social networking into one spot. Twitter, Facebook, Google+ and others can be accessed from one page, saving you the time and the chaos of jumping from service to service. Browse updates across all your social networks without leaving Hootsuite.

The interface looks a little overwhelming and clunky, but in practice Hootsuite is simple to use.

You can schedule posts across various social networks, timing your updates for when they will have the most impact. Hootsuite is easy to use and also has mobile apps that allow you to take your social media presence on your upcoming fam trip.

Topsy
Topsy combines social search and social analytics into one simple service that can help save you time trolling the web. All results from across the web show up on one page, whether they are Facebook posts, images or news stories.

You can find cool new content to link to or post on your sites with just a few mouse clicks. You can also set up alerts to notify you via email of what people are saying about travel agents.

SocialMention
SocialMention is similar to Topsy, but includes content from a wider variety of sources including message boards and image-sharing sites.

Want to link to some new photos of your top-selling destination? Search on SocialMention and find your new content in seconds, since it updates from more than 100 social networks in real-time.

SocialMention also lets you see what popular keywords are out there, letting you better research how to expand your social media reach. By examining what consumers are searching for, you can better target them with online marketing efforts.

Mention
Use Mention to figure out what people on the social web are saying about you and your business. Set up alerts, and Mention will let you know when you are, um, mentioned online. It’s free for up to five alerts, which is probably enough to keep you up to date on what’s being posted about your agency.

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