Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

SAS Airlines to Drop Star Alliance, Join SkyTeam After Air France-KLM Investment

by Daniel McCarthy  October 05, 2023
SAS Airlines to Drop Star Alliance, Join SkyTeam After Air France-KLM Investment

Photo: Renatas Repcinskas / Shutterstock.com

Distressed carrier Scandinavian Airlines (SAS) is leaving Star Alliance, the global airline alliance it helped found more than two decades ago in favor of the SkyTeam alliance.

SAS, which is the biggest carrier in Scandinavia, made the announcement after agreeing to a new restructuring deal that will see Air France-KLM, which is a member of SkyTeam, take a major stake in the airline along with U.S. investment firm Castlelake and the Danish state. The move will happen once the deal is approved by regulatory bodies and finalized.

Other members of SkyTeam, one of three major airline alliances, include Delta Air Lines, Korean Air, Virgin Atlantic, and more.  

In a message to partners, SAS President and CEO Anko van der Werff confirmed the news, writing that the investment will “provide us with the financial resources to be an even stronger airline for our customers and communities across Scandinavia and other markets.”

“In connection with this milestone, we intend to eventually join the airline alliance SkyTeam, at which time we will exit the Star Alliance. While we are proud to have been a founding member of the Star Alliance, we are confident joining SkyTeam will further strengthen our customer offerings,” van der Werff said.

While van der Werff added that nothing in the short-term future will change at SAS, Air France-KLM said that it expects to tie SAS flights into its own operations out of its European hubs and to use the investment to grow its footprint in the Nordics. The expectation is still that SAS will remain its own separate brand for the time being. 

“This cooperation will allow Air France-KLM to enhance its position in the Nordics and improve connectivity for Scandinavian and European travelers. We look forward to being a part of this new chapter in SAS’ history and thank the board of SAS for their trust,” Benjamin Smith, CEO of Air France-KLM said.   

SAS had been in serious financial trouble for a while now. In 2022, the carrier filed for bankruptcy in the U.S. and launched its SAS Forward plan, which called for 7.5 billion Swedish kroner ($675 million) in cost cuts and new equity that would help keep the airline in business. 

  
  
Related Articles
Air France–KLM sera partenaire majoritaire dans SAS
Air France-KLM Set to Take Majority Stake in SAS
Turkish Airlines to Fine for Unbuckling – Will Star Alliance Follow?
Travel Chaos Could Get Even Worse This Summer
Scandinavian Carrier SAS Files for Bankruptcy in U.S.
Scandinavia’s SAS Airlines Cancels 75% of its Friday Schedule
SAS Pilot Strike Intensifies, Another 250 Flights Canceled on Monday
SAS and Pilots Union to Resume Talks, Another 240-Plus Flights Canceled Tuesday
Scandinavian Carrier SAS and Pilots Union Reach Deal, Ending Strike

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Transportation Secretary Warns of “Mass” Flight Cancellations if Government Shutdown Continues
Transportation Secretary Warns of “Mass” Flight Cancellations if Government Shutdown Continues

The U.S. government shutdown is now officially the longest in history.

Flight Delays Surge as Staffing Shortages Hit Half of Busiest U.S. Airports Amid Shutdown
Flight Delays Surge as Staffing Shortages Hit Half of Busiest U.S. Airports Amid Shutdown

Air traffic controller absences due to the shutdown are causing hundreds of flight delays at the nation’s busiest airports.

Jamaica Airports Start to Resume Operations Post-Hurricane Melissa
Jamaica Airports Start to Resume Operations Post-Hurricane Melissa

Photos from inside of Sangster showed major damage to some of the gate areas.

Hawaiian Flights Soon to Carry AS Code as Alaska Merger Clears FAA Hurdle
Hawaiian Flights Soon to Carry AS Code as Alaska Merger Clears FAA Hurdle

Diana Birkett Rakow officially takes the helm as CEO of Hawaiian Airlines today, as well.

Flight Delays Hit New High Amid Ongoing Government Shutdown
Flight Delays Hit New High Amid Ongoing Government Shutdown

On Sunday, more than 8,000 flights were delayed, a lot directly tied to ATC shortages.

Delta Air Lines to Launch Long-Haul Service Between Atlanta and Riyadh
Delta Air Lines to Launch Long-Haul Service Between Atlanta and Riyadh

Delta Air Lines is adding another long-haul international destination to its map.

TMR OUTLOOKS & WHITE PAPERS
View All
industry insider
industry-insider.jpg
https://img.youtube.com/vi/tLfhEqdUroo/0.jpg
The Real Value of Trip Insurance (And How to Talk About It With Clients)
Advertiser's Voice
Curate Your Client’s Vacation in The Palm Beaches, Florida
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences