Princess Cruises Names Jim Berra as CMO

Princess Cruises has appointed Jim Berra as its new chief marketing officer. He will lead all global marketing efforts including strategy formulation, creative development, and brand promotion across all channels.

An industry veteran, Berra brings more than three decades of marketing experience including six years at Royal Caribbean International, where he served as senior vice president and CMO, and seven years at Carnival Cruise Line, where he served as CMO. He has also worked at Starwood Hotels & Resorts.

“Jim’s demonstrated track record of success with outstanding hospitality brands make him a perfect addition to the Princess team,” said John Padgett, president of Princess Cruises.